You’ve hosted a successful event. The lights are down, the venue is cleared — but what happens to the hours of footage you captured? Unfortunately, many event videos are left to gather digital dust. At One Productions, we believe the value of your event doesn’t end when the last guest leaves. In fact, with some creative thinking, your event videos can become powerful tools for marketing, training, and your online presence. Here are five ways to repurpose your event footage effectively.
1. Create Highlight Reels for Social Media
Social media is, without a doubt, the perfect platform to keep your event alive long after it’s over. By creating short, engaging highlight reels, you can showcase the energy, key moments, and success of your event. For instance, platforms like Instagram, TikTok, and LinkedIn thrive on bite-sized content. Therefore, aim for clips between 15 and 60 seconds.
In addition, use captions, hashtags, and geotags to boost visibility. Furthermore, don’t …