Standing out in the digital world can be hard – if you don’t know what you’re doing, that is. Thankfully, we’re on hand to help. We’ve compiled a list of 5 of the top nonprofit digital marketing campaigns from the last decade to help inspire your marketing efforts. So sit back and prepare to be wowed as we explore just a few of the things your nonprofit can do to ensure your message is seen and heard.
Power in numbers
This 2015 video campaign from The Truth Initiative proved the power of influencer partnerships when engaging millennial & gen z audiences. The Truth Initiative is a nonprofit seeking to put a full stop on teen smoking, and through their ‘Big Tobacco Be Like’ campaign, they were able to raise awareness and push their purpose with the help of internet superstars like Logan Paul.
Their campaign featured numerous Vine, YouTube and Instagram sensations who starred in short videos …