The power of video marketing is undeniable, and explainer videos are increasingly being used to drive value propositions and awareness of brands. There are two types of explainer video; animation and live action. Whilst animation is often favoured, live action explainer videos also have great benefits.
As the saying goes, “people buy from people”, and live action can convey human emotion in a way that creates real emotional impact. Another bonus is being able to make use of your own resources, including employees, which can help kick-start that ever-important relationship between brand and customer. Also, if your brand offers a tangible product it might be better to use live action, as you can show real people reaping the real benefits of using it.
To show how successful live action can be, we have found four of the most effective examples, and will outline how and why they’re the best.
1.Dollar Shave Club
We’ve mentioned it before, …
