3 Strategies To Help You Get The Most Out Of Your PMax Campaigns
If you feel like you’ve noticed Google pushing Performance Max (or PMax) campaigns, you’re probably right. PMax is one of Google’s favorite campaign types (and has been for a while now,) so they try to make it work and try to get people to use it.
But a lot of accounts are hesitant to try PMax because there’s hardly any data. Or if they do try it, they struggle with figuring out the best way to set it up so it will work well for them.
In this blog post, I’ll walk you through three different ways to set up a PMax campaign for ecommerce that will help you get the most out of it.
Before You Set Up Your PMax Campaigns
Before we get into actually setting up campaigns, we should mention a couple of big points about PMax.
Assets
First, having assets is …