13 Video Marketing Trends That Drive Results (Video AI Included!)

Remember those old-school commercials with cheesy jingles and over-the-top acting?  Yeah, we’ve come a long way since then. Today, video marketing trends are all about authenticity, creativity, and pushing the boundaries with AI technology while telling stories that resonate, building connections, and ultimately, driving real results for your business.

So, what’s hot in video trends in 2024 — and possibly beyond? Well, in this blog post, we’re about to explore 13 such trends that are shaping the future of video marketing. 

Let’s get into it, shall we?

1. Short-Form Videos Are Still Rocking

TikTok, Instagram Reels, YouTube Shorts, and even LinkedIn (yes, LinkedIn!) have made short-form video the reigning champ. These quick hits (usually less than a minute long) are perfect for our short attention spans.

You can think of them as little digital appetizers that give your audience a taste of your brand’s personality and products. These could be mini-commercials, funny skits, or even just a glimpse …