Learn about Youtube marketing strategies, and how the YouTube search and recommendation algorithm work. Follow the simple rules and you can see success.
YouTube Marketing: RedBull and GoPro are maximizing their presence in the YouTube marketing space with channels of massive reach and user generated content
“Buffer Library|LIBRARYGet started for freeLog inBuffer Marketing LibraryYouTube MarketingHow to Create a YouTube Channel & Make the Most of YouTube’s Billion-User NetworkKevan LeeKevan LeeVP of Marketing @ BufferHow to Create a YouTube Channel & Make the Most of YouTube’s Billion-User NetworkSummarySee how easy it is to get your YouTube account set up and running, and find out some quick wins on how to optimize your profile for maximum reach 12 min readYou will learnThe basics of getting your account set upHow to create a YouTube channelHow to create the perfect channel artTop tips for optimizing your channel.YouTube, the Google-owned video network, boasts over a billion users — almost one-third of all people on the Internet — and every day people watch hundreds of millions of hours on YouTube and generate billions of views. On mobile alone, YouTube reaches more 18-34 and 18-49 year-olds than any cable network in the U.S.What’s amazing, though, is that only 9% of small businesses in the U.S. are actively using YouTube, and my hunch is that figure would be pretty accurate worldwide, too.So why aren’t businesses investing in YouTube as part of our social
Great YouTube marketing starts with great YouTube descriptions. There are two types of descriptions that every marketer needs to know:A YouTube channel description is the text on your channel’s “About” page. It helps viewers understand what to expect from your brand.A YouTube video description is the text below each of your videos. It helps viewers find your content and decide whether to watch it.Done right, YouTube descriptions can boost SEO, subscriptions, view counts, and watch time. They can also help your videos rank in YouTube’s “suggested search” function.So how do you craft descriptions that work? Here are some of our favourite strategies.20 tips for writing effective YouTube descriptions1. Use specific keywordsChoose 1-2 keywords that accurately describe your content to maximize search traffic to your video. Include them in your video’s description and title to increase its chances of ranking in potential viewers’ search results.The same goes for your channel description. YouTube’s algorithm places a lot of importance on the keywords in your About page. Use them wisely.Not sure what keywords to use? Tools like Google Ads Keyword Planner and Google Trends can help you get started.Simply type in the words that best describe what your channel or video is about and Google will suggest the closest related keywords.2. Repeat your keywordsRepetition lets YouTube know a particular term is relevant to your video or channel. Use your keyword two to three times for best results. Anymore than three, and it may get flagged as keyword stuffing.3. Find complementary keywordsInclude related keywords in your descriptions. This provides viewers with extra information about your content. It also helps you rank for those terms in Google and YouTube searches.￼￼For example, this Exploring Alternatives description includes complementary keywords like “zero waste,” “reduce garbage,” and “low waste.” Even better, they all fit in the first sentence!4. Tell viewers what to expectIf you
If you’re looking to get into video marketing, there’s no better channel than YouTube. The good news is you don’t need to flood thousands of dollars in YouTube advertising.Hi I’m Cally, from the International Institute of Digital Marketing. Here’s how to create a good channel that constantly puts out quality content that people want.Create a Great Channel Layout & Organize Your Youtube ContentThe first step to YouTube marketing is to have a great channel layout. When people come to your channel, they need to know what you’re about and what types of videos you have.Create Regular YouTube Video ContentConsistently updating your channel with content will keep your channel feed active, increase your presence on YouTube, and help you build an audience.You should aim for a minimum of one video per week, but the right amount of content depends on your audience, your goals, and your content.Design The Right YouTube ThumbnailsDon’t skip this part. Choosing your YouTube thumbnail is just as, if not more, important than crafting a great title.Cross-Promote with Other ChannelsTo increase your reach on YouTube, make it a priority to identify and reach out to other similar channels to cross-promote or collaborate in a mutually beneficial manner.This doesn’t mean that you need a huge following on YouTube already. You can use your email list, social following, or even embed videos on your website to drive traffic.For more information, visit www.thedigitalmarketinginstitute.org#YouTube Marketing #Tips #StrategiesAleph Technologies specializes in providing hands-on classroom-based and onsite IT certification training courses taught by expert instructors with practical industry experience. Classes span focuses on Business Analysis, Health Insurance & Systems Domain, IT Project Management, and IT Services with emphasis on Certified #SCRUM Master, #ScaledAgile #Certifications in Dallas and leadership roles in #Agile development. Since 2000, over 3000 course participants from more than 100 organizations across the globe have enhanced their skills through intensive, applicable exercises and education. https://www.aleph-technologies.com/https://www.aleph-technologies.com/eventshttps://www.aleph-technologies.com/courseshttps://www.aleph-technologies.com/trainersWe guide you through your #Agile Transformation.Reap the benefits of Aleph Technologies’ expertise applying #Agile methods and solutions. We will be your guide and mentor through your business’s #Agile transformation and align you with a trajectory of growth that maintains strategic priorities. The benefits of an #Agile transformation include dramatic improvements to delivery effectiveness, shortened time cycles, and heightened responsiveness to change. Work in tandem with Aleph Technologies to develop a practical plan of action, implement necessary changes, and move your company to new heights with a culture of learning, innovation and growth throughout your organization.#scrumorg #agile #scrummaster #scrum #productowner #scrumalliance #productmanagement #psm #agilecoach #scaledagileframework #devops #scrumtraining #productmanager #itbusinessanalyst #businessanalyst #agileproblems #itbusinessowner #developmentteam #scrumteam #agileprocess #scrummasters #scrumdotorg #agil #certificacaoscrum #retrospectivas #teambuilding #agiledevelopment
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How to be more confident on video so you can attract more clients with video Marketing on platforms like YouTube, TikTok, Instagram & Facebook.
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This is Philip Ebiner he’s a Professional video & course creator, photographer & teacher to 1mil+ students; 10+ years experience with 1000+ videos. The course : https://bit.ly/3mHvbCpFind more courses: https://go.fiverr.com/visit/?bta=270217&brand=fiverrlearnUse fiverr for business: https://go.fiverr.com/visit/?bta=270217&brand=fbFiverr: https://go.fiverr.com/visit/?bta=270217&brand=fiverrhybrid After Completing This Course You Will Be Able To:. Get started, set up and navigate the features of your YouTube channel including the backend of your channel (YouTube Studio). Set up high-converting direct and soft sales funnels. Master email marketing and subscriber sales funnels. Know the ins and outs of Ad Revenue and Promotion funnels. Get more views with SEO. How to secure subscribers to your channel. Add links to your website within your YouTube videos. Construct the perfect Call to Action. Get more views, attract better fans and make more sales with internal linking. Create advanced YouTube Ads using Google AdWords. Understand the basics of video production. Create a high-converting channel trailer. Verify your channel and get access to advanced featuresAbout This Course:While YouTube is known as one of the simplest content platforms for creators to reach a wide audience, there are some fundamental elements that are crucial to understand in order to gain success on the platform.This course covers everything you need to know about setting up your YouTube channel, navigating the interface, using AdWords to create promotional videos, creating quality content, writing high-converting descriptions, building successful funnels and unlocking and mastering advanced features that will help you to grow your brand.What You Will Learn:. The fundamentals of YouTube marketing. How to navigate the YouTube interface. The different types of videos you can make for YouTube. Why subscribers matter for your YouTube channel. Quick and easy ways to make compelling YouTube videos. The basics of creating high-quality video content. How to export your video with the correct settings for YouTube. How to create captivating channel art and a killer profile icon. How to write a compelling channel description and exciting video title. How to work with featured and recommended channels. How to add tags and create a thumbnail for your video. How to add cards and end screens to your video Why Learn With Philip Ebiner?. Professional video and course creator, photographer and teacher to 1mil+ students. Phil has 10+ years of professional experience in the world of video & photography. He has created 1000+ videos and award-winning documentaries and works from his home studio near LA. Who Is This Course For?. YouTubers wanting to master advanced features to grow their brandBusiness owners and ecommerce businesses wanting to use YouTube to reach a wide audience. Digital and content marketers wanting to add YouTube videos to their skillset. Brand managers wanting to amplify their marketing skills. Freelancers wanting to add YouTube videos and marketing funnels to their skillset. Digital nomads looking for work that they can do from anywhere in the world. Anyone wanting to start a professional career in digital marketing. Marketing managers and reps looking to elevate their existing skills. All levels of experience What Is Included?. Immediate unlimited access to course materials. 30-day money-back guarantee. Exercises and quizzes to help you put theory into practice. English Closed Captions. Suitable for mobile or desktop. A badge to showcase your expertise on your profile page upon completion
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