Eugene founded FactoryPure with his brother Mike in 2013. A small company that will go the extra mile to make sure our customers are happy and informed about the great benefits of our products. All new items are direct from the manufacturer, so you can be certain you are getting the best prices! FactoryPure also sells a large line of refurbished products, which opens opportunities for customers to save big on machines you need.In This Conversation We Discuss: [00:00] Intro[01:14] Why Eugene started a 2nd business[03:24] The evolution of dropshipping[05:42] It’s an oversaturated market[06:53] How FactoryPure built their customer base[08:43] Establishing trust as a dropshipper[09:18] Explaining pay-per-click[10:14] Reviews make you stand out[10:42] Organic marketing is a long-term play[12:33] Google favors quality over quantity[13:31] Don’t focus on just content marketing[14:35] Sponsor: Electric Eye https://electriceye.io/[14:56] Sponsor: Mesa https://apps.shopify.com/mesa[15:37] Sponsor: Rewind http://rewind.io/honest[16:36] Sponsor: Gorgias https://gorgias.grsm.io/honest[17:55] Sponsor: Klaviyo http://klaviyo.com/honest[18:42] Finding success with .edu websites[19:14] Leading with value[20:19] FactoryPure’s marketing landscape[22:16] Exploring other automation ideas[23:11] VIP emails for multiple purchasers[24:22] How does FactoryPure email their customers?[25:26] Where to find FactoryPureResources:Buy generators, pressure washers, and more at FactoryPure https://factorypure.com/Connect with Eugene https://www.linkedin.com/in/eugene-ravitsky-44747220/Scale your business with https://electriceye.io/Download Mesa at the Shopify App Store https://apps.shopify.com/mesaRespond to any of Rewind’s welcome emails and mention HONEST ECOMMERCE to get 1 month free http://rewind.io/honestLevel up your customer support https://gorgias.grsm.io/honestIf you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!Review Link: http://getpodcast.reviews/id/1447700156Honest Ecommerce is a weekly podcast, community & educational resource providing online store owners with honest, actionable advice to increase their sales and grow their business. Visit http://honestecommerce.co/ for more information.If you like our videos, consider subscribing & joining our FREE Facebook grouphttps://www.facebook.com/groups/honestecommerce/Or get all our content sent directly to your inbox by subscribing to our newsletter: https://honestecommerce.co/pages/subscribe
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