Categories
Digital Marketing

Socialbakers Engage 2020 | Day 3 – Rand Fishkin [Video]

End Your Marketing Reliance on Facebook & Google’s DuopolyGoogle and Facebook account for much of consumer time online… But they are not the only gatekeepers of attention and influence, nor can marketers who spend 90%+ of their budgets and energy on these two sources alone expect to build resiliency, diversity of traffic, or competitive advantage. High costs of traffic, high competition, and low ROI are the hallmarks of efforts poured into these behemoths. By expanding your marketing to sources like content, broader social, email, in-product marketing, webinars, podcasts, influencers, brand, PR, co-sponsorships, and more, you can dramatically improve not only your opportunities off Facebook and Google, but (ironically enough), on them, too.Rand FishkinCEO & Co-Founder, SparkToroRand Fishkin is the cofounder and CEO of SparkToro. He’s dedicated his professional life to helping people do better marketing through his blogging, videos, speaking, and his book, Lost and Founder. When Rand’s not working, he’s most likely to be in the company of his partner in marriage and (mostly petty) crime, author Geraldine DeRuiter. If you feed him great pasta or great whisky, he’ll give you the cheat code to rank #1 on Google.https://www.linkedin.com/in/randfishkinTune into more talks here: https://bit.ly/32SltSDConnect with usFacebook: https://www.facebook.com/socialbakersTwitter: https://twitter.com/socialbakersInstagram: https://www.instagram.com/socialbakersLinkedIn: https://www.linkedin.com/company/socialbakers-com#socialbakersengage #socialmediamarketing

Categories
Social Media Marketing

What Should Your Business Blog About | KWSM a digital marketing agency [Video]

https://KWSMdigital.comIn this video, Digital Marketing Strategist Brianna Zambrano talks about topics you can include in your business’s blog. If you have questions you’d like us to answer in upcoming webinars, email us at tips@KWSMdigital.com.KWSM is a full-service digital marketing agency made up of journalists. We are professional storytellers, and we help companies build trust & credibility, engage their target audience, and generate leads or sales. We specialize in creating and executing integrated digital marketing strategies that use tools like social media, blogging, video, email marketing, SEO, websites, PR and digital advertising.Tell Your Story.http://www.KWSMdigital.comConnect with us! Facebook: http://www.facebook.com/KWSMTeamTwitter: http://www.twitter.com/KWSMTeamLinkedIn: http://www.linkedin.com/company/KWSMTeamYouTube: http://www.YouTube.com/KWSMTeam

Categories
Digital Marketing

4 Types of Posts to Improve Engagement on LinkedIn | KWSM: a digital marketing agency [Video]

https://KWSMdigital.comIn this video, Junior Content Editor, Dalia Grelin, provides a few ideas to drive engagement and better connect with people in a professional setting on LinkedIn.If you have questions you’d like us to answer in upcoming webinars, email us at tips@KWSMdigital.com.KWSM is a full-service digital marketing agency made up of journalists. We are professional storytellers, and we help companies build trust & credibility, engage their target audience, and generate leads or sales. We specialize in creating and executing integrated digital marketing strategies that use tools like social media, blogging, video, email marketing, SEO, websites, PR and digital advertising.Tell Your Story.http://www.KWSMdigital.comConnect with us! Facebook: http://www.facebook.com/KWSMTeamTwitter: http://www.twitter.com/KWSMTeamLinkedIn: http://www.linkedin.com/company/KWSMTeamYouTube: http://www.YouTube.com/KWSMTeam

Categories
Digital Marketing

All Businesses Want for Christmas is Optimized Google Ads Keywords [Video]

https://KWSMdigital.comIn this video, Sarah O’Keefe, a Digital Marketing Strategist, discusses how Google Ads can be highly effective when used strategically…