You look at my screen right here and what do you see? I Googled the term SEO. It’s a popular term, gets over 110,000 searches in the United States per month, and it even has a $9.49 Cost Per Click. And you see Google Ranking at the top, and Moz, and Search Engine Land, Wikipedia, of course. And wait, what do you see here? Neil Patel, that’s my own website. But you know what? Popular keywords aren’t the best keywords. This keyword is almost useless for me. Today, I’m going to break down why popular keywords aren’t the best keywords. RESOURCES & LINKS: ____________________________________________Ubersuggest: https://neilpatel.com/ubersuggest/How to Continually Find New Keyword Opportunities (That You’ll Be Able to Rank For): https://youtu.be/84JZvEaj8AsHow Many Keywords Should A Blog Post Contain? | The Right Way to Use Keywords in your Blog: https://youtu.be/BuW0FAmo2Ak____________________________________________So you’re probably wondering, “Hey Neil, what do you mean by popular keywords aren’t the best keywords? SEO a great keyword, you get a lot of traffic for it, right?” And I do. But this article is on what is SEO? If you can also see here, if I go to the top of the article, it’s all on beginner stuff. Beginner’s guide to SEO, SEO 101, what is SEO? Literally, it’s a lot of beginner stuff. And I myself make money by selling SEO services and marketing services, in general, for my ad agency, NP digital. But as you can see here, none of the people who are ranking, really cover service related stuff. More so, they’re just here to tell you what SEO is or the definition. On the flip side, I rank for a term that gets a lot less traffic, SEO company And when I look at SEO company, you’re seeing other people rank there and I’m not as high. So the one that doesn’t rank as high is generating me roughly one customer every other month, so six a year versus the one that gets more traffic is only getting me one a year. But when you look at the volume for this, it doesn’t get 110,000 searches a month, only gets 18,000. The point I’m trying to make is, the most popular keywords, typically, aren’t the best keywords. So how do you find the right keywords? Well, first off, they’re not typically head terms like one word like insurance or SEO. You know, there’s a lot of different types of insurance. If I was a car company or a car insurance company, I wouldn’t want to rank for insurance, I would want to rank for auto insurance, or even better, auto insurance quotes, right? It’s very specific where someone looking it up wants quotes and they’re interested in the service. So why don’t you to go to Ubersuggest, neilpatel.com/ubersuggest. You just go to ubersuggest.com and type in keywords related to your space. So I’ll type in SEO here, and what you’ll want to do is scroll down and you can see a lot of different ideas. You can click View All. You can see suggestions. I like going into the Related keywords. So just a general rule of thumb when you’re going through all of this. Number one, you want to look for ideally three word phrases. The longer the phrase, probably the better. Number two, you want to look for keywords with a high CPC. High CPC, like this one, SEO website, someone who’s Googling it, typically is looking to do SEO for a website or need helps with that. Higher CPC means higher conversion. So look for the longer tail terms that have a high CPC compared to the head terms. And have a SEO difficulty score, ideally, a 50 or lower. That means it’s easier to rank for. And as you scroll down, you’ll find them, like digital marketing consultant, good CPC, the search volume’s not bad, but the SEO difficulty is high.It doesn’t matter if you get 10 million visitors or 1 million visitors a month, or even 1,000 visitors a month. The question is, is how much money you’re making for those visitors? And the real way to make the most is don’t go after popular terms like the term SEO, go after terms that are more specific, like, I bet you, the term, digital marketing agencies near me would drive me way more money in the long run than just ranking on Google for the term SEO, because everyone who search for SEO is more so looking around the basics and the definition versus this term, digital marking agencies near me, someone’s looking to hire an agency. That’s more likely to generate you more income. So that could be a very relevant term for us. Good difficulty, 49 under 50, as I mentioned, decent CPC, which means it converts, and decent amount of volume. So if you go with this strategy, you can do well in the long run. If you need help growing your business check out my ad agency Neil Patel Digital @ https://neilpateldigital.com/ Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.Find me on Facebook: https://www.facebook.com/neilkpatel/On Instagram: https://instagram.com/neilpatel/https://youtu.be/5lEWjtwKlBQ#SEO #NeilPatel #DigitalMarketing
What if there was a easier way to get SEO traffic to your website than writing thousands and thousands of articles? Today I’m going to break down the easiest way to get SEO traffic.RESOURCES & LINKS: ____________________________________________Ubersuggest: https://neilpatel.com/ubersuggest/____________________________________________As you can see on my screen here, I’m logged into my Google Search Console. And I want to show you something really interesting. If I click the NEW button so I can filter more, I can go to Search appearance, then click on Videos. This is going to show me how much traffic I’m getting from things like videos, right, because I filtered down.So over the years, I figure that, hey, I need to stop producing just content to get quote-unquote traffic. I need to get more relevant traffic because I don’t really help people with Instagram marketing from a business standpoint, but my ad agency NP Digital does help with things like SEO tools or growth hacking. So we started focusing on videos that don’t just bring traffic, but bring quote-unquote our ideal customer. Nonetheless, as you can see here, I’ve gotten quite a bit of clicks from Google just from video SEO. And I also have Ubersuggest, so that helps with that. “How to Track and Improve Your Rankings.” Again, doesn’t have the volume that, let’s say, Instagram followers has, but it can bring the ideal customers. That can help me generate more sales and more revenue for my ad agency. But the key is I don’t just publish my content on YouTube. I’m also publishing it on my own website, and it’s driving a lot of traffic. I have content on WordPress, daily SEO tasks. I even have reels that I’ve been testing on YouTube, or shorts as they would call it on YouTube. Instagram’s more reels. And I just produce tons of video content each and every single week. And I don’t really do much to optimize it, right? I’m using all the code. I’m just making sure how’s my site, how’s all the schema markup, stuff like that. Lets Google know what type of content I’m using. But the point I’m trying to make is just go and create video content and publish it on your blog. It’s not that competitive. You can rank for a lot of stuff because what Google’s doing is they’re including it in the results, so not only do you have a chance of ranking for text, but, hey, there’s not as many people creating videos, so it’s not as competitive. And what I would recommend that you do is do your keyword research. So if you go to app.neilpatel.com, and you’re just like, “All right, I’m in the digital marketing space.” So you can go load up the Ubersuggest tool, which you can find at app.neilpatel.com, and you can type in keywords related to anything. So I can type in digital marketing. And once you type in keywords like this, you’ll see the search volume. Don’t worry about the SEO difficulty or the CPC. Typically, though, the higher the CPC, the more lucrative that term is going to be. And go create content all these popular terms. You can even create a video on digital marketing agency, digital marketing jobs, digital marketing company. So in essence, what you want to do is you want to view all the keyword ideas, continually find more and more keywords that have good volume and high CPC. So digital marketing agency, way higher CPC than a lot of the other keywords here, which is great.And once you find the keywords that you like, you can just keep track of ’em. So I would add agency, company, digital marketing company, let’s see, services, strategy, courses. I would add those to a list. So in Ubersuggest, you can add it to a list. And I can create a list. Let’s go create a new one. So I can create one on YouTube video ideas. I click plus. And now those keywords are going to be added to this keyword list than I can get in the left-hand navigation side. So then I can keep track of all the keywords that I need to go and create a YouTube video on. And if you just leverage this simple strategy over time, you can keep getting more and more traffic. So it’s not just about going after volume. You want to go after volume with high CPCs that are related to your business. And don’t forget the related to your business part because if you do that, then you’ll get the views of the right audience and convert them into customers. If you need help growing your business check out my ad agency Neil Patel Digital @ https://neilpateldigital.com/ Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.Find me on Facebook: https://www.facebook.com/neilkpatel/On Instagram: https://instagram.com/neilpatel/https://youtu.be/IHl9xb9VmJw#SEO #ContentMarketing #DigitalMarketing
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Google Analytics is your ultimate tracking tool. It can monitor the effectiveness of online marketing methods, like SEO campaigns. It can track the traffic various pieces of on-site content (like blog posts) and videos get.
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Use video Tags, so search engines can see your videos. Make sure your Thumbnails are properly displayed on search engines and social media. Add retargeting Pixels to your video posts, so you can maintain a relationship with your audience. Find better Hashtags, so your videos can reach new audiences on Social Media. Write titles for […]