A name change can be a signal to the market, competitors and advertisers of the broader shift in a companys focus and portfolio, even when its namesake product keeps the same title.
The social-media company sees a growing market for digital clothes and tools in an online world that people, especially younger adults, will inhabit.
The firm is promoting itself as having a large market opportunity in presenting an alternative to what it views as the liberal-minded media establishment.
Ms. Mendelsohn succeeds Carolyn Everson, who maintained tight relationships with marketing executives.
The social-media giant seeks to assure advertisers and suggests its tools may undercount the effectiveness of campaigns.
Tencent says it will gradually remove some competitive barriers from its WeChat service, including making it easier for users to share e-commerce listings from major rival Alibaba on the messaging app.
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