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Digital Marketing

Facebooks Name Change to Meta Reflects Common Corporate Tactic [Video]

A name change can be a signal to the market, competitors and advertisers of the broader shift in a companys focus and portfolio, even when its namesake product keeps the same title.

Categories
Social Media Marketing

Mark Zuckerberg Sets Facebook on Long, Costly Path to Metaverse Reality [Video]

The social-media company sees a growing market for digital clothes and tools in an online world that people, especially younger adults, will inhabit.

Categories
Social Media Marketing

DWAC, the Trump Social-Media SPAC, Surges: What to Know [Video]

The firm is promoting itself as having a large market opportunity in presenting an alternative to what it views as the liberal-minded media establishment.

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Digital Marketing

Facebook Names Nicola Mendelsohn as Its New Advertising Boss [Video]

Ms. Mendelsohn succeeds Carolyn Everson, who maintained tight relationships with marketing executives.

Categories
Digital Marketing

Facebook Says Apples Privacy Changes Hurt Digital Ad Measurement [Video]

The social-media giant seeks to assure advertisers and suggests its tools may undercount the effectiveness of campaigns.

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Ecommerce

Chinas Tencent Says It Will Make It Easier to Share Links to Rivals on WeChat [Video]

Tencent says it will gradually remove some competitive barriers from its WeChat service, including making it easier for users to share e-commerce listings from major rival Alibaba on the messaging app.

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MondoPlayer

Free Call with Video Marketing Expert

Now is the time to be thinking about your business’s future. Take this opportunity to build a following, get people into your sales funnel and nurture the relationships so they’ll buy from you when they’re ready. If you’d like to see how an Automated Video Curation strategy can work for you, book a free call […]