Categories
Small Business Marketing

Small Business Owner Advice | Terrell Smith of ‘Gentlemen Cuts’ [Video]

As a small business owner, you’re likely to hope to see success early on, and sometimes that desire can lead to quick action. But sometimes patience and enjoying the process are key to building a successful business. “We want things to happen right away and when they don’t sometimes, we get deflated or defeated, just have patience,” recommends Terrel Smith of Gentlemen Cuts.#SmallBusinessRevolution #DeluxeSubscribe to get the latest! https://goo.gl/kVZveDJoin the Small Business Revolution!Visit Here to Learn More: http://smallbusinessrevolution.org/Like SBR: https://www.facebook.com/smallbizrevFollow SBR: https://twitter.com/smbizrevolutionSBR Vimeo: http://vimeo.com/smbizrevolutionSBR Instagram: http://instagram.com/smallbusinessrev…For Season 6, we’ll be bringing the Small Business Revolution home to Minneapolis-St. Paul, Minnesota, celebrating and sharing the stories of Black-owned businesses and entrepreneurs in some of the most important neighborhoods in our community. The new season—co-hosted by former NBA All-Star and entrepreneur, Baron Davis — will celebrate the impact strong small businesses have in our local communities.

Categories
BigCommerce

BigCommerce supports all merchants with strong UX, Tech & Compliance – Digital Blitz Product Leaders [Video]

Welcome to this new episode of Digital Blitz, Product Leaders where we bring you the pioneers who understand the importance of investing in UX, building robust Tech and following strict Compliance.In this episode, I am joined by Jim Herbert who is the Vice President & General Manager for EMEA at BigCommerce. BigCommerce (https://www.bigcommerce.com/) is the world’s only OpenSaaS eCommerce platform that helps merchants drive more sales online. Jim is responsible for growth across the EMEA region and we speak about the BigCommerce platform is helping companies of all sizes scale eCommerce by following those best practices.I hope you enjoy this chat with Jim. It’s really great to see leading products follow best practices and provide great UX, Tech and Compliance.Timecodes:0:00 – Intro1:00 – Welcome Jim1:47 – BigCommerce history6:22 – User Experience (Startup to Corporate)10:37 – Accessibility for all13:20 – Technology & hosting at scale 19:20 – Security22:20 – Compliance, PCI and data privacy25:25 – BigCommerce roadmap27:55 – Final advice–If you need help on your eCommerce journey, feel free to reach out. At Cyber-Duck (https://bit.ly/3o27dPr), we deliver meaningful Digital Transformation for corporate clients and government bodies through solid and considered strategic thinking. We mix our user-centred design process with our technology capabilities to deliver exceptional experiences. Subscribe to keep learning with me and grow your career in digital by delivering better experiences for your customers. If you enjoyed this:- Follow me on Twitter http://bit.ly/twitter-sylv- Read more on my blog https://bit.ly/39ton4m- You can watch other episodes on my YouTube Channel https://bit.ly/37hJap5

Categories
Small Business Marketing

Small Business Owner Advice | Tracey Williams-Dillard of ‘The Minnesota Spokesman-Recorder’ [Video]

“When you start to plan on the things you want to do, it’s good to have someone that knows the road you’re on,” recommends Tracey Williams-Dillard, publisher of the Minnesota Spokesman-Recorder. Tracey emphasizes the importance of having a business mentor—even better if they’ve walked in your shoes before and can provide guidance and share their previous successes and mistakes. #SmallBusinessRevolution #DeluxeSubscribe to get the latest! https://goo.gl/kVZveDJoin the Small Business Revolution!Visit Here to Learn More: http://smallbusinessrevolution.org/Like SBR: https://www.facebook.com/smallbizrevFollow SBR: https://twitter.com/smbizrevolutionSBR Vimeo: http://vimeo.com/smbizrevolutionSBR Instagram: http://instagram.com/smallbusinessrev…For Season 6, we’ll be bringing the Small Business Revolution home to Minneapolis-St. Paul, Minnesota, celebrating and sharing the stories of Black-owned businesses and entrepreneurs in some of the most important neighborhoods in our community. The new season—co-hosted by former NBA All-Star and entrepreneur, Baron Davis — will celebrate the impact strong small businesses have in our local communities.

Categories
Video Content Marketing

YouTube Marketing: Tips, Strategies, Best Practices for 2021 | ALEPH-GLOBAL SCRUM TEAM ™ [Video]

If you’re looking to get into video marketing, there’s no better channel than YouTube. The good news is you don’t need to flood thousands of dollars in YouTube advertising.Hi I’m Cally, from the International Institute of Digital Marketing. Here’s how to create a good channel that constantly puts out quality content that people want.Create a Great Channel Layout & Organize Your Youtube ContentThe first step to YouTube marketing is to have a great channel layout. When people come to your channel, they need to know what you’re about and what types of videos you have.Create Regular YouTube Video ContentConsistently updating your channel with content will keep your channel feed active, increase your presence on YouTube, and help you build an audience.You should aim for a minimum of one video per week, but the right amount of content depends on your audience, your goals, and your content.Design The Right YouTube ThumbnailsDon’t skip this part. Choosing your YouTube thumbnail is just as, if not more, important than crafting a great title.Cross-Promote with Other ChannelsTo increase your reach on YouTube, make it a priority to identify and reach out to other similar channels to cross-promote or collaborate in a mutually beneficial manner.This doesn’t mean that you need a huge following on YouTube already. You can use your email list, social following, or even embed videos on your website to drive traffic.For more information, visit www.thedigitalmarketinginstitute.org#YouTube Marketing #Tips #StrategiesAleph Technologies specializes in providing hands-on classroom-based and onsite IT certification training courses taught by expert instructors with practical industry experience. Classes span focuses on Business Analysis, Health Insurance & Systems Domain, IT Project Management, and IT Services with emphasis on Certified #SCRUM Master, #ScaledAgile #Certifications in Dallas and leadership roles in #Agile development. Since 2000, over 3000 course participants from more than 100 organizations across the globe have enhanced their skills through intensive, applicable exercises and education. https://www.aleph-technologies.com/https://www.aleph-technologies.com/eventshttps://www.aleph-technologies.com/courseshttps://www.aleph-technologies.com/trainersWe guide you through your #Agile Transformation.Reap the benefits of Aleph Technologies’ expertise applying #Agile methods and solutions. We will be your guide and mentor through your business’s #Agile transformation and align you with a trajectory of growth that maintains strategic priorities. The benefits of an #Agile transformation include dramatic improvements to delivery effectiveness, shortened time cycles, and heightened responsiveness to change. Work in tandem with Aleph Technologies to develop a practical plan of action, implement necessary changes, and move your company to new heights with a culture of learning, innovation and growth throughout your organization.#scrumorg #agile #scrummaster #scrum #productowner #scrumalliance #productmanagement #psm #agilecoach #scaledagileframework #devops #scrumtraining #productmanager #itbusinessanalyst #businessanalyst #agileproblems #itbusinessowner #developmentteam #scrumteam #agileprocess #scrummasters #scrumdotorg #agil #certificacaoscrum #retrospectivas #teambuilding #agiledevelopment

Categories
Video Content Marketing

Strategic Steps to Building Digital Brand Trust for B2B Enterprise Markets in 2021 and Beyond [Video]

In the age of digital marketing, the single most important factor in accelerating a sales cycle is TRUST. The faster you get there, the faster your conversion will be a win. And since trust isnt given, it is earned online by challenging your own assumptions to ensure theyve been verified, validated, and communicated effectively with the right ROI metrics.In the age of digital marketing, the single most important factor in accelerating a sales cycle is TRUST. The faster you get there, the faster your conversion will be a win. And since trust isnt given, it is earned online by challenging your own assumptions to ensure theyve been verified, validated, and communicated effectively with the right ROI metrics.

Categories
Video Content Marketing

Riding the Digital Retail Wave in China [Video]

Online sales in the worlds largest digital marketplace will grow at three times the overall retail rate. Brands and retailers that grow along with Chinas digital retail market, and get the biggest return on investment, will understand how they can develop innovative approaches to serving customers at all three stages of the customer journey: Discover and Research, Decide and Transact, Review and Advocate.

Categories
Small Business Marketing

Deluxe Marketing Expert Tips – How Set Your Small Business Apart [Video]

When a potential customer visits a small business website, they’re looking for clues that make them feel confident in doing business with you. Senior designer Gabriel Cameron worked on the website for Gentlemen Cuts this season to help the brand come to life online. Gabriel reflected that having a personal touch in your online presence helps set your small business apart and stand out from the crowd.#SmallBusinessRevolution #DeluxeSubscribe to get the latest! https://goo.gl/kVZveDJoin the Small Business Revolution!Visit Here to Learn More: http://smallbusinessrevolution.org/Like SBR: https://www.facebook.com/smallbizrevFollow SBR: https://twitter.com/smbizrevolutionSBR Vimeo: http://vimeo.com/smbizrevolutionSBR Instagram: http://instagram.com/smallbusinessrevolution/For Season 6, we’ll be bringing the Small Business Revolution home to Minneapolis-St. Paul, Minnesota, celebrating and sharing the stories of Black-owned businesses and entrepreneurs in some of the most important neighborhoods in our community. The new season—co-hosted by former NBA All-Star and entrepreneur, Baron Davis — will celebrate the impact strong small businesses have in our local communities.

Categories
Small Business Marketing

Deluxe Marketing Expert Tips – Is Your Logo Accurately Representing Your Brand? [Video]

Rachel Ness is a digital designer who worked on creating or refreshing logos this season. A logo not only tells the name of your small business, but it also creates a visual symbol that represents your brand and what you do. Your logo is an important part of your brand identity, because it’s often “the first impression and the lasting one.”#SmallBusinessRevolution #DeluxeSubscribe to get the latest! https://goo.gl/kVZveDJoin the Small Business Revolution!Visit Here to Learn More: http://smallbusinessrevolution.org/Like SBR: https://www.facebook.com/smallbizrevFollow SBR: https://twitter.com/smbizrevolutionSBR Vimeo: http://vimeo.com/smbizrevolutionSBR Instagram: http://instagram.com/smallbusinessrevolution/For Season 6, we’ll be bringing the Small Business Revolution home to Minneapolis-St. Paul, Minnesota, celebrating and sharing the stories of Black-owned businesses and entrepreneurs in some of the most important neighborhoods in our community. The new season—co-hosted by former NBA All-Star and entrepreneur, Baron Davis — will celebrate the impact strong small businesses have in our local communities.

Categories
Small Business Marketing

Deluxe Marketing Expert – Peter Anderson [Video]

The creative process or the brand refresh of the businesses is no easy task. This season, creative director Peter Anderson oversaw all aspects of the creative refresh, from the logo development to the branding to the website development. As we covered in our Marketing Makeover Blog, the process starts months in advance and takes way more time than it appears in each episode.#SmallBusinessRevolution #DeluxeSubscribe to get the latest! https://goo.gl/kVZveDJoin the Small Business Revolution!Visit Here to Learn More: http://smallbusinessrevolution.org/Like SBR: https://www.facebook.com/smallbizrevFollow SBR: https://twitter.com/smbizrevolutionSBR Vimeo: http://vimeo.com/smbizrevolutionSBR Instagram: http://instagram.com/smallbusinessrevolution/For Season 6, we’ll be bringing the Small Business Revolution home to Minneapolis-St. Paul, Minnesota, celebrating and sharing the stories of Black-owned businesses and entrepreneurs in some of the most important neighborhoods in our community. The new season—co-hosted by former NBA All-Star and entrepreneur, Baron Davis — will celebrate the impact strong small businesses have in our local communities.