Optimizing a Very Unique Business with Johnathan Ruggiero – Honest Ecommerce Ep.137 [Video]

Johnathan Ruggiero knows about taking risks and reaping the benefits. One of his biggest gambles: meeting a woman on an online dating service. That decision paid off, and that woman, Michelle Luchese, is now his wife and business partner. The duo are co-founders of Manly Bands, the eight-figure DTC company that is shaking up the wedding industry with its unique rings, great customer service and overall fun experience. But the road to success wasn’t exactly smooth. Ruggiero had a career in Hollywood, going from freelance cameraman to supervising producer, but after ten years at the same job, he felt stagnant. He also had entrepreneurial pursuits, starting a few companies – some thrived, others did okay, and a few outright failed, as often happens in the entrepreneurial learning phase. Ruggiero’s desire to run his own business never went away and became stronger than ever. After Luchese lost her job in Los Angeles, he put in his two-weeks and the two moved to Florida where they got married and made yet another big decision: what to do next. Inspiration struck when they discussed his horrible experience buying a wedding ring and they decided to start Manly Bands. They started slowly, running the business out of their rented garage. With help from friends and family, Ruggiero built the website and started advertising on Facebook with just $20 a day. In only a few short years, under Ruggiero’s direction, the company is now an eight figure powerhouse in the men’s jewelry industry. Having moved the business to Utah, they are always adding new rings, new staff, and new goals for the future of Manly Bands. John is constantly innovating to see how far Manly Bands can grow and how else Manly Bands can reach its customers in unique ways. In This Conversation We Discuss: [00:00] Intro[00:57] Unconventional ring materials[02:32] John’s journey to founding a business[04:15] How the idea for Manly Bands was conceived[06:26] Common motivation among founders[07:42] How Manly Bands got started[11:13] Go-to-market strategy and the first months[12:42] You have to always re-iterate[14:08] What would John change in the past?[16:33] Relying on agency too soon [17:50] Sponsor: Electric Eye[18:10] Sponsor: Mesa[19:04] Sponsor: Rewind[19:39] Sponsor: Gorgias[21:08] Sponsor: Klaviyo[22:16] Taking control of your overall experience[23:24] Pick one strategy and stick with it[24:53] How to approach “being everywhere”[25:42] One of John’s biggest mistakes [27:09] How Manly Band’s channels were added[28:41] The process of adding channels[30:08] Where to find John and Manly BandsResources:Unique and affordable wedding bands for the distinguished man with John your business with up your customer support a free trial at a 14-day free trial at 1 month of automated Shopify backups for free at you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!Review Link: Ecommerce is a weekly podcast, community & educational resource providing online store owners with honest, actionable advice to increase their sales and grow their business. Visit for more information.If you like our videos, consider subscribing & joining our FREE Facebook group

Online Marketing

What Makes them Come Back & Buy: Build a Loyal Customer Base for Your Sub Box or Retail Business [Video]

#customersforlife #tipstokeepcustomers #businesssuccess⏩⏩Learn more about the mentorship program HERE:⏩⏩Get Access to my Marketing & Sales training vault here:⏩⏩Join my free FB group eComm for Women here:⏩⏩Free Marketing Guide & Training Here:⏩⏩Subscribe to my channel here:⏩⏩More ways to work and connect with me here:⏩⏩Learn more abut the Journal Junk Box:💜I love to hear from you. Let me know your questions, comments and what you’d like to see on the channel below. ⏩⏩More videos related to this topic:How to Build a Successful Subbox Business: People Aren’t Buying From your Website and How to Fix it: to Move your Business off of Social Media: to Design the Life and Business you Want for Yourself:⏩⏩Check out this playlist for more videos like thisWIN YOUR CUSTOMERS:⏩⏩Connect with me below:*For Questions and updates text #hello to 844-757-0406*Website:*Facebook:*Clubhouse: @dallasgordon*TikTok: @coachdallasgordon*Instagram: Stamps:0:00 – Intro1:40 – 1. An Irresistible Product3:15 – 2. Customer Service/Appreciation4:27 – 3. Community5:41 – Outro

Digital Marketing

Disney’s Customer Service SECRETS REVEALED! [Video]

Have you ever wondered how Disney keeps up their outstanding customer service? Mastering this can be tricky, especially for smaller or start-up businesses. Disney’s customer service model is considered to be the “golden standard” by many, and in this video, we break down Disney’s formula on how they always put the customer first both off and online! If you enjoy these tips make sure to give this video a like and subscribe for more content!🖥 Customer Journey Map Templates:🖥 How to Approach Customer Service Like Disney:📔 Grow Your Career and Business with HubSpot Academy:📔 Favorite Free Certification Courses:• Digital Marketing Certification:• Social Media Marketing Course:• SEO Training Course:• Inbound Course:• Inbound Marketing Course:• Email Marketing Course:• Inbound Sales Course:• Taking your Business Online Course: HubSpot: HubSpot is a leading CRM platform that provides education, software, and support to help businesses grow better. The platform includes marketing, sales, Customer service, and website management products that start free and scale to meet our customers’ needs at any stage of growth. Today, thousands of customers around the world use HubSpot’s powerful and easy-to-use tools and integrations to attract, engage, and delight customers.⚠ Disclaimer:The videos on our YouTube channel are for informational purposes only, and are not intended as an endorsement for any of the products or services that we feature.#HubSpot #Disney #CustomerService


How To Setup Shopify Chat On Your Store [Video]

Creating ways for your customers to communicate with you is essential to having a great shopping experience. Shopify provides you with a pretty robust way to instantly chat with your customers. Shopify Chat is completely free, you just need to install it and start using it!In this video I’m going to show you how to set up Shopify Chat on your store and your mobile device.As always, if you have any questions, drop them below.🔔 Subscribe for more Ecommerce related content 📈 Online Store owner? Join our free online community 💳 Ready to start selling on Shopify? Get an extended trial here: ▶️ We created a playlist that is perfect for those who are building their own stores. 🛍 Grab a personalized onboarding experience with CommentSold Send an email to with the subject like of CommentSold and we’ll personally make this happen.🎧 Subscribe to the Optimized Store Owner Show Podcast 👨🏻‍🏫 If you’re an online store owner who wants to know the 5 keys to successfully growing and scaling your business, we created a free 15-minute training where you can get instant access. 🔗 Schedule a FREE personalized strategy session to scale your online store.


Free Call with Video Marketing Expert

Now is the time to be thinking about your business’s future. Take this opportunity to build a following, get people into your sales funnel and nurture the relationships so they’ll buy from you when they’re ready. If you’d like to see how an Automated Video Curation strategy can work for you, book a free call […]