Categories
Small Business Marketing

Episode #88: 9 Reasons All Small Businesses Should Take Advantage of Content Marketing [Video]

As a small business owner, it can be challenging to know what to include in your digital marketing efforts. Content marketing should always be one of your priorities because it serves several functions at once and offers numerous benefits. In this episode, I provide you with some reasons you should take advantage of content marketing. General Info:If you want to get a hold of us, or you would like to be a guest on our show simply click here: https://www.lbmsllc.com/contact-us/ Is there a topic you would like us to cover? Send an email to info@lbmsllc.comor simply call 888-416-7752Want a free evaluation of your digital marketing presence? Simply click here : https://www.lbmsllc.com/online-presence-report/ and we’ll send you a free snapshot report to get started.For a free copy of my book, 7 Steps to Recession-Proofing Your Business , click this link: https://www.lbmsllc.com/book Connect With Us On Social Media:Facebook: https://www.facebook.com/lbmsllc Instagram: https://www.instagram.com/lbmsllc/ Twitter: https://twitter.com/lbmsllc LinkedIn: https://www.linkedin.com/company/local-business-marketing-solutions Alignable: https://www.alignable.com/fanwood-nj/local-business-marketing-solutions Connect With Frank Directly on LinkedIn: https://www.linkedin.com/in/fdemming/ YouTube:https://www.youtube.com/channel/UC97CxzX4YnOazsF39DOe34A

Categories
Online Marketing

What Would Neil Patel Do If He Owned Your Website (And You Should Start Doing Too) [Video]

If I owned your business, I would do things differently. Hey, everyone, I’m Neil Patel, and today I’m going to break down what Neil Patel would do if he owned your business or website. Look, there’s six questions I would ask if I owned your business. These questions will open up new opportunities and make you grow your traffic and sales. So let’s dive right in. RESOURCES & LINKS: ____________________________________________A Step-by-Step SEO Strategy For Beginners | Getting Traffic With Old and New Websites: https://youtu.be/Eh6nlUyqP4MThe Easiest Way to Get More SEO Traffic: https://youtu.be/IHl9xb9VmJwUbersuggest: https://neilpatel.com/ubersuggest/____________________________________________Question number one, do you have a winning product or service? And here’s what I mean by this, no matter how good of a marketer you are or a business owner you are, if your product or service isn’t amazing, you’re not going to do well in the long run. And one way that you can see if you’re going in the right direction is by doing a NPS survey. So NPS stands for Net Promoter Score. It pretty much tells you how good you’re doing. The higher the number, the better. And what I would do is, as you’re doing this NPS, keep getting feedback. So if you have low scores and people aren’t satisfied with your product or service, ask them why, ask them what you can improve. Because, if overall in the long run, if you continue to improve your product and service and iterate it, you won’t have the best score right away from day one. But over time, as you improve it, what you’ll find is you will get way more word-of-mouth sales. The second question that I would ask is do you have a proven sales process in place? Look, I don’t care how good someone is at marketing, sales really does win at the end of the day. Even if your product is better or you’re first to market, if you suck at sales, you’re not spending enough time in that, you’re not going to do as well. The third question that I would ask is have you built a marketing funnel? Look, in marketing, costs have continually gone up. Marketing is no longer affordable. It keeps going higher and higher over time, and that’s not really going to change. But how do you make the numbers work with marketing continually going up in expenses? Whether it’s paid ads or SEO, you still got to pay for people, time, sometimes you have to pay for the ads spots, but marketing is going up. Well, the way you counteract this is by improving your conversion rate, and that’s things like testing your button color, or copy or images, and you should be doing that. The fourth question is, do you collect leads? I don’t care if you’re B2B, B2C, e-commerce, service, you need to collect leads. What I mean by a lead is at least collect the email address. If I have an e-commerce site, when someone leaves, I may offer them a coupon code, offer a discount if they put an email address.Fifth question is, is your website minimally optimized from a on-page perspective? Because, if you haven’t really optimized everything you need to fix that. So what I would do is head over to Ubersuggest and put in your URL. Once you put in your URL in the left-hand navigation, go to the Site Audit report. The site audit report will break everything down from the SEO standpoint and then they’ll show you your errors. It’ll show you even things like Google Core Vitals information, like load time, how well you’re doing, what you need to end up fixing. The sixth questions that you need to ask yourself before you’re getting organic traffic, what’s your traffic strategy to getting sales? The best approach is typically going to be the outbound sales, paid advertising, partnerships, affiliates. All those kinds of things work extremely well. So let’s say there’s these e-commerce development shops that are redoing people’s Shopify site or big commerce site. We’ll work with these dev shops because they’re like, hey, these guys have this traffic, they have this big e-commerce store. They need people to drive more traffic and fine tune it. So then we’ll partner up with these dev shops, And then, on the flip side, we may have customers that we’re driving a lot of traffic to. These e-commerce sites are getting bigger, and we’re just like, hey, your site’s a mess. You need to clean up your code. We recommend talking to that dev shop over there. So it’s a win-win situation. And if you follow those tactics that I just broke down in this video, or you just ask yourself these questions, you’ll find more opportunities for you to grow. If you need help growing your business check out my ad agency Neil Patel Digital @ https://neilpateldigital.com/ Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.Find me on Facebook: https://www.facebook.com/neilkpatel/On Instagram: https://instagram.com/neilpatel/https://youtu.be/X7SY-8_o07U#SEO #NeilPatel #DigitalMarketing

Categories
Video Content Marketing

The global standard in digital marketing training | DMI PRO | Digital Marketing Institute [Video]

Boost your career and Stay Relevant with the world’s most recognized Digital Marketing diploma. https://digitalmarketinginstitute.com/students/courses/professional-diploma-in-digital-marketingContinuously updated content means you’ll get cutting-edge digital marketing and soft skills, always. Learn Google Ads, social media marketing, SEO and much more. Become a certified digital marketing professional with DMI.The global standard in digital marketing certification!The Digital Marketing Institute delivers unparalleled learning experiences. Gain an internationally recognized digital marketing certification. Develop your digital skills and advance your marketing career.Learn world-class knowledge. Develop skills in key marketing disciplines. From PPC to SEO, Analytics, Social Media, and more. Join our global members and get the skills that employers want and make your impact.Why choose Digital Marketing Institute?DMI is the proven global standard for digital marketing certification. We operate in 100+ countries and work with the global marketing teams of blue-chip brands and with the world’s leading education brands.Our programs are developed with our council of leading global marketers, so they are built and validated by industry, for the industry.#digitalmarketing #digitalmarketingcourse #digitalmarketingcareer #education #socialmedia #seo #ppc #DMIPRO #DigitalMarketingInstitute #GoogleAnalytics #marketingWebsite – https://digitalmarketinginstitute.comLinkedIn – https://www.linkedin.com/school/digital-marketing-institute/Facebook – https://www.facebook.com/DigitalMarketingInstitute/Twitter – https://twitter.com/dmigroupInstagram – https://www.instagram.com/dmigroup/

Categories
Online Marketing

7 Essential Skills Digital Content Writers Need [Video]

What you need to do as a writer is, you need to have concise statements.RESOURCES & LINKS: ____________________________________________How to Write Blog Posts That Consistently Rank Well on Google: https://youtu.be/CjzjUbA8nzAHow to Boost Your SEO Traffic with Sleeper Content (And Stop Promoting Worthless Content): https://youtu.be/kUih7iP-YZYHow to Come Up With Content Ideas That Drive Traffic: https://youtu.be/7l5btHy2rxQUbersuggest: https://neilpatel.com/ubersuggest/____________________________________________So if you’re a writer, you’re writing to either draw more attention in and eventually convert those eyeballs and that attention into leads, customers, right? Google analytics tells you what content they like, what they don’t, what’s causing them to bounce. It won’t explicitly tell you what’s causing them to bounce, but you can make some educational based guess based on the data that they’re providing. It’ll also tell you the type of content that converts the best, the type of content that doesn’t. So that way, when you’re writing, you can write with the end goal in mind, which is eventually you want to have a conversion, whether that’s someone buying right then and there, or turning into lead, and it’ll provide you that data. If you continually write and write blindly, and you write based off what people tell you is amazing, do your friends do, that’s all great and fine and dandy, but that doesn’t necessarily mean that what you’re writing is going to convert into revenue.So there’s over a billion blogs on the internet. That’s roughly one for every seven people. There’s a lot of blogs. The amount of content that’s being pushed out each day is so overwhelming. We don’t really need much more content, everyone’s regurgitate the same information. If you don’t have a strategy, how are you going to be different? How are you going to stand out? How are you going to convert people? What topics are you going to cover that solve the pinpoints of your customers? If you don’t have a strategy in place and a plan of action, then all you’re going to be doing is producing content that doesn’t really do anything at the end of the day. Even if you think that this is better based off of analytics data, but you don’t have the strategy and how you’re going to attack that, and how you’re going to go forward, then you’re just wasting your time and energy.So the first step in this strategy is attracting the eyeballs. And what you would want to do is see what’s in your space that’s popular. So there’s a tool called Ubersuggest that I have, and you can use it for free. You can type in a keyword or a phrase and click on when you’re in Ubersuggest you want to go to the content ideas report, it’ll tell you what’s popular based off of social shares, like Facebook and Pinterest. Search traffic, what ranks well in Google and how much traffic does it get and what keywords is a rank for. And the third thing is links. What other sites are linking to it because they like the content? So you want to look at the topics and the exact headline that are doing well, and it’ll also show you in the tool, what doesn’t do well. So you want to more so focus on creating content that’s popular on what people like. Now, you don’t want to just copy that and regurgitate what’s already existing on the web, but you want to do something that’s better than that. Think of skyscrapers. And in the United States we may have the Empire State Building, then you may have someone in Dubai who’s like, ah, we’re going to create the Burj Khalifa, I think was what it’s called. And it’s going to be even taller, it’s going to be double the height. I’m making it up. You’re going to have somebody in China say, we’re going to do triple the height, we’re going to have our buildings go into the clouds. The point I’m making is, you want your content to stand out and be unique, go above and beyond what people are already doing. because if something’s already popular and have worked well, if you do something that’s double, triple better, you’re much more likely to have your content do really well too. If you need help growing your business check out my ad agency Neil Patel Digital @ https://neilpateldigital.com/ Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.Find me on Facebook: https://www.facebook.com/neilkpatel/On Instagram: https://instagram.com/neilpatel/https://youtu.be/eyZyIZeu7D4#Blogging #SEO #ContentMarketing

Categories
Small Business Marketing

How to Make Money from Content Marketing [Video]

In this video I share how I make money from content marketing so you can do the same in your business.SUBSCRIBE https://www.youtube.com/channel/UCTm2gK928YuBSEU0lvdFJoA?sub_confirmation=1Try Entrepreneurs University 14 FREE Trail Here:https://jamessinclair.net/Subscribe to our Podcast Channel here: https://www.youtube.com/channel/UCAnwjM8NoHx_Bz4fBpm8btQFOLLOW ME Instagram: @_jamessinclairLinkedIn: James SinclairWant to know more? Visit my website https://jamessinclair.net/I’ve been making content for my business for over 4 years now and I want to share some top tips! Should you be creating content marketing, how can you create content and why should you be create content marketing? In this video I explain how you can make money from content marketing to grow your business.

Categories
Video Content Marketing

The Member Showcase with Vahida Maric | Digital Marketing Institute [Video]

DMI presents ‘The Member Showcase’ Share Your Voice. Tell Your Story. Make an Impact. The Digital Marketing Institute speaks to DMI Member Vahida Maric. Vahida completed the DMI Pro in 2018 while building her own online consultancy business, ‘BY MARIC’. She helps traditional businesses to thrive online by working with them to build a solid online strategy.We talk about her career experience and background working across many industries in both the UK and US before moving into consultancy. Vahida takes time to give us her insights into the pros and cons of freelance life. From managing and generating your own clients to how consultants decide what projects to take on next. She also shares her best advice for keeping productivity up and managing time as a self-employed consultant. This Member Showcase Series is where DMI Members get to #ShowcaseYou and connect with your membership community, your peers, clients, and/or prospective employers. Showcase your knowledge, skills, acumen, and personality in a meaningful and authentic way. Stand Out. Stay Ahead. Be Ahead of the Game. If you are a POWER member and would like to feature in DMI’s Member Showcase, email us: membership@digitalmarketinginstitute.comThe global standard in digital marketing certification!The Digital Marketing Institute delivers unparalleled learning experiences. Gain an internationally recognized digital marketing certification. Develop your digital skills and advance your marketing career.Learn world-class knowledge. Develop skills in key marketing disciplines. From PPC to SEO, Analytics, Social Media, and more. Join our global members and get the skills that employers want and make your impact.Why choose Digital Marketing Institute?DMI is the proven global standard for digital marketing certification. We operate in 100+ countries and work with the global marketing teams of blue-chip brands and with the world’s leading education brands.Our programs are developed with our council of leading global marketers, so they are built and validated by industry, for the industry.#digitalmarketing #digitalmarketingcourse #digitalmarketingcareer #education #socialmedia #seo #ppc #DMIPRO #DigitalMarketingInstitute #GoogleAnalytics #marketingWebsite – https://digitalmarketinginstitute.comLinkedIn – https://www.linkedin.com/school/digital-marketing-institute/Facebook – https://www.facebook.com/DigitalMarketingInstitute/Twitter – https://twitter.com/dmigroupInstagram – https://www.instagram.com/dmigroup/

Categories
Video Content Marketing

Diversity & Inclusion | DMI Roundtable | Digital Marketing Institute [Video]

We are delighted to bring you the first-ever ‘DMI Roundtable’. We were delighted to be joined by your DMI Community POWER Members: Beverly Moore, Callan Swaim, Carson Edwards Jr, Christine Godek, Leah Davis, Rachael Herrmann, Sandhya Asirvatham, and Tracie Culler.Chaired by subject matter expert and founder of Aspire, Paul Farrer we had an active discussion on the topic of Diversity and Inclusion (D&I) in digital marketing, how it impacts career prospects, natural bias, and owning our self-awareness.During the session, we took the opportunity to learn from each other’s knowledge, background, experiences, and opinions across three central topics: – Diversity & Inclusion within Digital Marketing- Diversity & Inclusion and Your Career Prospects- Diversity & Inclusion – Your Self AwarenessThose who participated in the Roundtable were handpicked because they demonstrated a true passion for the subject matter in their application to participate.We are excited to share this discussion with you. ‘The DMI Roundtable’ represents the DMI Community bringing together people from different backgrounds, geographies, industries, and demographics and the output of these sessions provides a unique learning opportunity for us in the DMI Community to benefit and learn from each other.The global standard in digital marketing certification!The Digital Marketing Institute delivers unparalleled learning experiences. Gain an internationally recognized digital marketing certification. Develop your digital skills and advance your marketing career.Learn world-class knowledge. Develop skills in key marketing disciplines. From PPC to SEO, Analytics, Social Media, and more. Join our global members and get the skills that employers want and make your impact.Why choose Digital Marketing Institute?DMI is the proven global standard for digital marketing certification. We operate in 100+ countries and work with the global marketing teams of blue-chip brands and with the world’s leading education brands.Our programs are developed with our council of leading global marketers, so they are built and validated by industry, for the industry.#diversity #inclusion #digitalmarketing #digitalmarketingcourse #digitalmarketingcareer #education #socialmedia #seo #ppc #DMIPRO #DigitalMarketingInstitute #GoogleAnalytics #marketingWebsite – https://bit.ly/2Rdq13mLinkedIn – https://bit.ly/3u9bVP6Facebook – https://bit.ly/3e1foteTwitter – https://bit.ly/3e08rbOInstagram – https://bit.ly/3e4bznf

Categories
Video Content Marketing

Video vs Podcast: Which is best for content marketing in 2021? | Strategies how to start for each [Video]

In this video, I discuss whether Video or Podcast is the best medium if you were starting a content marketing program in 2021. Timestamp0:00 – Intro1:00 – How to decide between Video and Podcasting2:15 – Key steps before beginning any content program4:29 – Content marketing using video7:36 – Content marketing via podcastingHow to rank on both YouTube and Google with just one video:https://youtu.be/hSudqTcgB68👀 Watch to see how to build a video marketing strategy by viewing this playlist: https://youtu.be/xeAdRfmI_Ys Subscribe to get more video marketing strategies and tips: https://youtu.be/xeAdRfmI_Ys #videovspodcast #podcasting #contentmarketing

Categories
Ecommerce

Ahead of the Game Podcast Episode 35: Optimize your eCommerce | Digital Marketing Institute [Video]

In this episode, host Will Francis meets James Williamson of London digital marketing agency 8th Dial who works hands-on with clients to optimize their online stores after they’re up and running. They talk about conversion optimization using heat mapping, the importance of testing and considering the funnel, optimizing your content, and even “the dreaded email popup form”. Subscribe to all DMI Ahead of the Game podcasts on Apple Podcasts or Spotify. And check out the DMI’s extensive knowledge library and join up for free. digitalmarketinginstitute.com/aheadofthegameThe global standard in digital marketing certification!The Digital Marketing Institute delivers unparalleled learning experiences. Gain an internationally recognized digital marketing certification. Develop your digital skills and advance your marketing career.Learn world-class knowledge. Develop skills in key marketing disciplines. From PPC to SEO, Analytics, Social Media, and more. Join our global members and get the skills that employers want and make your impact.Why choose Digital Marketing Institute?DMI is the proven global standard for digital marketing certification. We operate in 100+ countries and work with the global marketing teams of blue-chip brands and with the world’s leading education brands.Our programs are developed with our council of leading global marketers, so they are built and validated by industry, for the industry.#digitalmarketing #digitalmarketingcourse #digitalmarketingcareer #education #socialmedia #seo #ppc #DMIPRO #DigitalMarketingInstitute #GoogleAnalytics #marketingWebsite – https://digitalmarketinginstitute.comLinkedIn – https://www.linkedin.com/school/digital-marketing-institute/Facebook – https://www.facebook.com/DigitalMarketingInstitute/Twitter – https://twitter.com/dmigroupInstagram – https://www.instagram.com/dmigroup/

Categories
Video Content Marketing

The Best Marketing Video you aren’t using in 2021 but SHOULD! | B2B and B2C [Video]

In today’s video, I go over the best marketing video you aren’t using but probably already creating. Most marketers and business owners create a presentations several times a year. Great opportunity to take some or all of those and turn them into marketing videos. How many times have you heard “we should have recorded that, that was said really well.” You can also record you/your team presenting for proposals and RFP’s. Will help you stand out among the submitters. Timestamp: 0:38 – Why a presentation video1:15 – How to turn your presentation into a marketing video2:01 – Example presentation turned into marketing video(s)3:13 – Use videos for proposals or RFP presentations🎥 Watch this playlist to see other video marketing strategies:https://www.youtube.com/playlist?list=PLE1GvRUKVPGHPGOzLemYT8XjukvuuYv8a👀 Watch to see how to build a video marketing strategy by viewing this playlist: https://youtu.be/xeAdRfmI_Ys Subscribe to get more video marketing strategies and tips: https://youtu.be/xeAdRfmI_Ys #videomarketing #b2bvideo #b2cvideo

Categories
Video Content Marketing

Beginner’s Guide to Audio Content Marketing: 8 tips to get started | Develop a strategy FAST! [Video]

In this video, you’ll learn how to get started with audio content marketing. I explore why go all in with audio instead of written or video. I also provide the eight tips that I use to help any business with an audio content marketing program including how to get topics, gear requirements, post-production and more. After watching, you’ll be ready to start your new audio content marketing program and understand how to connect with your audience. Timestamp of our discussion:0:00 – intro0:34 – Why audio content1:30 – Strategy2:47 – How to get topics4:12 – Finding your subject matter Experts4:45 – What gear do I need?5:45 – Audio hosting6:16 – Batch record6:43 – Editing and post-production7:15 – Post and publish8:22 – Consistency10:09 – Just start10:44 – Your first 10-15 episodes just for youAudio and Podcast hosting platforms:Anchor: https://anchor.fm/Libsyn: https://libsyn.com/Buzzsprout: https://www.buzzsprout.com/Podbean: https://www.podbean.com/Audacity: https://www.audacityteam.org/Auphonic: https://auphonic.com/Garage Band: https://www.apple.com/ca/mac/garageband/Audition: https://www.adobe.com/ca/products/audition.htmlAudio editing tutorials through Audacityhttps://youtu.be/WWFvG1-AmNkWatch this video to learn how to turn videos into podcasts:https://youtu.be/qDeno8HjyLA👀 Watch this playlist for video and audio content marketing tools:https://www.youtube.com/playlist?list=PLE1GvRUKVPGFxG4lr39JkD3dGWO1RhFgi🎥 Watch this playlist to see tips and strategies on content marketing:https://www.youtube.com/playlist?list=PLE1GvRUKVPGGiL4NxdRm2oK_gjtqZUI6m