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Digital Marketing

Zero Click Search Drama & Other Digital Marketing News [PODCAST] [Video]

On this week’s episode of Marketing O’Clock, hosts Greg Finn, Jess Budde & Mark Saltarelli break down the biggest digital marketing news of the week.

If you are unable to listen on Spotify, check out the video version of this week’s episode on the Search Engine Journal YouTube channel.

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Throughout 2020, Google has made it easier for users to find what they need right in the SERPs, which has led to a decrease in standard “off-Google” click-through results on the platform. According to Rand Fishkin, these zero-click searches grew from around half of all searches back in 2019, to a whopping two-thirds by the end of 2020.

Many marketers are refuting these claims, stating that …

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Digital Marketing

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