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youXtools launches a user testing platform with AI-powered visual analytics [Video]

 From youXtoolsA startup called youXtools is out this week with a new online usability platform that employs AI to visually present problem areas.

A similar platform was employed over two years for such clients as Google and Red Bull within user experience consultancy UEGroup, which spun off youXtools last year and is now making the platform generally available.

Tony Fernandes, CEO of youXtools and founder of UEGroup, noted that the consultancy needed greater speed and automation, but “the tools on the market just didn’t cut it, so we created something better for ourselves.”

Product research teams define the scope of the user research project in the platform, which generates modules for testing. It will then automatically recruit users from YouXtools’s pool, based on desired demographics.

An AI-based virtual observer called Ami (for Autonomous Moderator Interface) creates a visual report showing what needs to be done to improve usability. The scoring includes emotional responses — gleaned …

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5 Mistakes to AVOID With Facebook Marketing [Video]

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