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YouTube Second to Netflix in the Living Room Viewing Beet.TV [Video]

YouTube today will host its yearly Brandcast showcase of its advertising products and creators as part of the Interactive Advertising Bureau’s NewFront sales presentations. The event is especially significant for the video-sharing platform, which is owned by search giant Google, as consumers spend more time watching YouTube on connected devices including smart TVs.

Among the leading over-the-top (OTT) streaming services, YouTube is second only to Netflix in terms of time spent by viewers consuming video. While 34% of that viewing time is spent with Netflix, which doesn’t carry advertising, 27% goes to YouTube, according to a study by media measurement firm Comscore. Hulu, Amazon Video and Disney+ round out the top five services for connected TV (CTV) viewers.

“As more and more services have recently launched, there’s this perception in the market that it’s actually quite fragmented, when in reality, it’s concentrated,” Brian Albert, managing director of U.S. agency video and creative works at Google & YouTube, said in …

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