Alphabet Inc-owned YouTube has reported significant growth in its Australian connected TV viewing at its virtual marketing event, Brandcast.
According to its own internal data, eight million Australians streamed YouTube content on a connected TV in March this year.
The rise of Connected TV or smart TVs has prompted YouTube to add an e-commerce aspect to its ad offering. New interactive ads will allow viewers to click on a button within the ad they’re watching on a Connected TV, which sends a link immediately to their mobile device. For advertisers, it provides an opportunity to connect directly with a consumer on the big screen. Seeven West Media announced a similar proposition on its BVOD 7Plus at its upfronts last week.
Google Australia’s managing director of Sales, Rhys Williams, said Connected TV YouTube viewers were some of the most leaned-in viewers on the platform, with figures showing that on average, Australian …