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Social Media Marketing

Your Ultimate Guide to Video Marketing [Video]

Video marketing is a necessity for every content strategy. Creating accessible content that is easy for an audience to digest is becoming ever more appealing to consumers. To build your brand or business effectively, video marketing has become integral to increasing traffic to your site and turning leads into conversions. Video marketing has benefits for social channels and even email marketing. Using video in your email marketing leads to a 200% increase in click-through rate with an 80% increase in conversions if there is a video on a landing page. Even B2B companies are seeing a significant increase in ROI, with 73% of companies believing that it is worth the investment.

What is Video Marketing? 

Video marketing is the crafting of video content that is used to promote a product, service, brand, or business. It can incorporate the strategy, creation, editing, publishing, and eventual promotion of the video content. Social media platforms that extensively use video …

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Social Media Marketing

How are Rich Media Ads Different from Other Ad Formats? [Video]

If you're looking into different ad formats to kick your advertising initiatives into high-gears, then you want to take a look at rich media ads. They are a type of digital advertisement that includes engaging features that encourage users to interact with the content. Check out this article to learn more about them!If you're looking into different ad formats to kick your advertising initiatives into high-gears, then you want to take a look at rich media ads. They are a type of digital advertisement that includes engaging features that encourage users to interact with the content. Check out this article to learn more about them!

Categories
Social Media Marketing

Are your posts not seen? Well, I have news for you…It’s not the algorithm.It’s your content and engagement.That’s it.This video is a REAL conversation I had with a business owner…and I want to share it so we have an open and *honest* conversation.Content creation doesn’t have to be hard.If our posts focus on our followers (not always on our business), engagement will follow.If this post resonated, let’s engage!Leave a comment and I’ll do my best to respond so we can get to know each other better