Video marketing is a necessity for every content strategy. Creating accessible content that is easy for an audience to digest is becoming ever more appealing to consumers. To build your brand or business effectively, video marketing has become integral to increasing traffic to your site and turning leads into conversions. Video marketing has benefits for social channels and even email marketing. Using video in your email marketing leads to a 200% increase in click-through rate with an 80% increase in conversions if there is a video on a landing page. Even B2B companies are seeing a significant increase in ROI, with 73% of companies believing that it is worth the investment.
What is Video Marketing?
Video marketing is the crafting of video content that is used to promote a product, service, brand, or business. It can incorporate the strategy, creation, editing, publishing, and eventual promotion of the video content. Social media platforms that extensively use video …