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Your Marketing Campaign Must Be Driven By A Big Marketing Idea | Facebook ads and Youtube Ad Tips [Video]

Your Marketing Campaign Must Be Driven By A Big Marketing Idea | Facebook ads and Youtube Ad Tips

In this video, Keith explains what a Big Idea is in copywriting and the difference between a Big Idea, USP, Promise, Hook and how the big idea is the overarching theme in a marketing or ad campaign.

Don’t get too caught up in the meaning of things, because even a big idea can be a hook, so can a USP and even a big promise.

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#Copywriting #BigIdea #FacebookAds #CopywritingTips #Advertising

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