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Social Media Marketing

Your Business and the Power of Social Media Social Media [Video]

Featured image by Lenka Horavova

It’s hard to deny the power of social media. Today, nearly 75% of all Americans use at least one social media site, making these platforms a compelling tool for any small business.

Within the complex landscape of each platform are countless opportunities to engage buyers, encourage loyal followers, and set your brand apart from the crowd—if you know how! For new marketers and small businesses, understanding the basics of social media marketing can feel like a chore, but it doesn’t have to. If you’re not sure how to harness this powerful tool, here are the five top social media marketing tips you should know.

1. Do Your Research

When it comes to marketing, you rarely want to go with your gut. This includes making assumptions about how to start social media marketing and which platforms to focus your most powerful efforts on. Here are a few things you should research on the front end, long …

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Social Media Marketing

B2B Marketing Exchange Keynote Highlights [Video]

Highlights from Greg Verdino's keynote at the 2021 B2B Marketing Exchange: Next Level ABM virtual conference. microMARKETING and account-based marketing.