Your B2B Marketing Budget Playbook for 2021 Success [Research] [Video]

Enough with the negativity and cliches. What have you learned in the last year?

Most companies have learned that B2B marketing budgets are much more important than they thought – and that their existing marketing strategies, well, kind of sucked.

Look, we all knew B2B marketing had plenty of problems long before COVID-19:

• Generic, bland, and forgettable content
• Impersonal ads and digital experiences
• Poor use of technology and automation
• Ambiguous ROI and direct relationship to sales
• Ignorance to buyers’ evolving needs
• Neglecting customer retention to focus on lead generation

It wasn’t until the pandemic-induced recession (yes, it’s technically a recession) that B2Bs were forced to prioritize fixing these problems.

That’s exactly what we’re seeing today. Let’s reflect on the year and evaluate the tools available to move forward.

Quick Takeaways:

• Although revenue and general spending shrunk, B2B marketing budgets more or less remained intact. Executives and higher-ups finally understand the value of a comprehensive, multi-touchpoint digital marketing strategy.
• B2B organizations are breaking unhealthy habits …