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Social Media Marketing

Your B2B Marketing Budget Playbook for 2021 Success [Research] [Video]

Enough with the negativity and cliches. What have you learned in the last year?

Most companies have learned that B2B marketing budgets are much more important than they thought – and that their existing marketing strategies, well, kind of sucked.

Look, we all knew B2B marketing had plenty of problems long before COVID-19:

  • Generic, bland, and forgettable content
  • Impersonal ads and digital experiences
  • Poor use of technology and automation
  • Ambiguous ROI and direct relationship to sales
  • Ignorance to buyers’ evolving needs
  • Neglecting customer retention to focus on lead generation

It wasn’t until the pandemic-induced recession (yes, it’s technically a recession) that B2Bs were forced to prioritize fixing these problems.

That’s exactly what we’re seeing today. Let’s reflect on the year and evaluate the tools available to move forward.

Quick Takeaways:

  • Although revenue and general spending shrunk, B2B marketing budgets more or less remained intact. Executives and higher-ups finally understand the value of a comprehensive, multi-touchpoint digital marketing strategy.
  • B2B organizations are breaking unhealthy habits …
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Categories
Social Media Marketing

Want to create TikTok videos for your business? Looking for an easy-to-follow tutorial? TikTok expert Keenya Kelly shares how to easily make TikTok videos that grow a following. You’ll learn Keenya’s process for recording, publishing, and optimizing TikTok videos from start to finish.Find out how to choose the right hashtags, how to set a cover thumbnail and a text cover overlay, and more. Finally, you’ll discover a hack to republish successful videos from your profile.🔔 Subscribe for More Social Media Marketing Tactics -- https://www.socialmediaexaminer.com/sub🚀 Visit Keenya’s Channel for More TikTok Tips-- https://www.youtube.com/user/KeenyaKelly81 🔗 Find Resources and Tools Mentioned In this Episode-- TikTok Strategy: A Content Road Map for Businesses: https://www.youtube.com/watch?v=3kTPlUZIxv4 🎧 Subscribe to The Social Media Marketing Podcast-- https://www.socialmediaexaminer.com/shows/💡 Wondering How Fellow Marketers Are Using Social Media? -- Download our Industry Report: https://www.socialmediaexaminer.com/zsyx00:00 Intro00:34 Recording Process01:20 Writing a Captivating Caption01:45 TikTok Hashtag Strategy02:46 Creating a Cover Image03:14 Publishing TikTok Drafts03:43 When Should You Publish TikTok Videos?04:20 TikTok Hack for Slow Days#SocialMediaMarketing #TikTokMarketing #TikTok