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Digital Marketing

Your 7-step guide to a successful B2B social media campaign (infographic) [Video]

Updated 3/15/2018 with infographic.

When social media first emerged as a content marketing tool, B2B companies were skeptical. They thought social posts were too informal and much more suited for their casual B2C counterparts. The B2B companies that did use social content on Facebook struggled to make their posts engaging enough to attract a following worthy of their effort.

Now, however, businesses in all sectors seem to be on board, as 94 percent of companies in the B2B field say they use social media for content marketing purposes. Additionally, 92 percent use these channels to distribute other pieces of content.

But a tool is only useful if you know how to use it. That statement is true of power drills, and it’s true of social media.

So, think of this post as the user’s manual that comes with every Craftsman or Black + Decker: It won’t lead you step by step to a furnished apartment (or, in this case, market domination), but …

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Digital Marketing

Have you heard of HubSpot? [Video]

Get Started With HubSpot's CRM Platform: https://clickhubspot.com/zcmHubSpot is the CRM platform that's built for scaling companies. With fully integrated software for marketing, sales, customer service, content management, and operations — HubSpot makes it easy to align your teams, adapt quickly, and achieve adoption like never before.📔 Grow Your Career and Business with HubSpot Academy: https://clickhubspot.com/Popular-Courses📔 Favorite Free Certification Courses:• Social Media Marketing Course: https://clickhubspot.com/Social-Media-Certification• SEO Training Course: https://clickhubspot.com/SEO-Training-Course• Inbound Course: https://clickhubspot.com/Inbound-Certification• Inbound Marketing Course: https://clickhubspot.com/Inbound-Marketing-Certification• Email Marketing Course: https://clickhubspot.com/Email-Marketing-Certification• Inbound Sales Course: https://clickhubspot.com/Inbound-Sales-Certification• Taking your Business Online Course: https://clickhubspot.com/Business-OnlineAbout HubSpot: HubSpot is a leading CRM platform that provides education, software, and support to help businesses grow better. The platform includes marketing, sales, service, and website management products that start free and scale to meet our customers’ needs at any stage of growth. Today, thousands of customers around the world use HubSpot’s powerful and easy-to-use tools and integrations to attract, engage, and delight customers.⚠ Disclaimer:The videos on our YouTube channel are for informational purposes only, and are not intended as an endorsement for any of the products or services that we feature.#HubSpot

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Digital Marketing

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