Updated 3/15/2018 with infographic.
When social media first emerged as a content marketing tool, B2B companies were skeptical. They thought social posts were too informal and much more suited for their casual B2C counterparts. The B2B companies that did use social content on Facebook struggled to make their posts engaging enough to attract a following worthy of their effort.
Now, however, businesses in all sectors seem to be on board, as 94 percent of companies in the B2B field say they use social media for content marketing purposes. Additionally, 92 percent use these channels to distribute other pieces of content.
But a tool is only useful if you know how to use it. That statement is true of power drills, and it’s true of social media.
So, think of this post as the user’s manual that comes with every Craftsman or Black + Decker: It won’t lead you step by step to a furnished apartment (or, in this case, market domination), but …