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Small Business Marketing

YOU Need to DO This For OTHERS | Rachel Hollis | #Shorts [Video]

YOU Need to DO This For OTHERS | Rachel Hollis | #Shorts

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Small Business Marketing

Garry Kanfer (Kissaki) on Delivering Online Hospitality — Restaurant Influencers Podcast (RI002) [Video]

Garry Kanfer (@explorekissaki) is not afraid to hustle. After arriving in America as an immigrant at the tender age of seven, he went from having enough to get by in the USSR to having nothing in the States. Through a relentless drive, Garry Kanfer grew Big Drop Inc, an award-winning web design firm that works with numerous Fortune 500 companies. Serving as president and a self-made marketing guy, Garry has helped steer clients ranging from Samsung to Citibank.Watch this Garry Kanfer interview to learn stories and lessons about delivering traditional hospitality to digital audiences online and learning to pivot to omakase delivery while retaining his sushi brand’s identity and quality. “At one point, I kind of plateaued as a CEO of the agency,” recalls Garry on this episode of Restaurant Influencers, sponsored by Toast (@toasttab). “I was looking for a challenge in my life and I got into the hospitality industry.”First considering a coffee shop, the business owner and his team relentlessly researched the market. In short order, Garry grew to favor his passion for omakase, opening Kissaki in the Lower East Side.“It was a success from the start,” shares Garry. “Then COVID happened.”CHAPTERS:[01:24] - Branding and Marketing[06:19] - COVID impact on Business[08:45] - Brand Means A Lot[12:52] - Getting Your Story Told[17:21] - Advice for Online OrderingGarry Kanfer is a Restaurant Influencer —In a world full of full-time restaurateurs having to figure out the pandemic, how could a newbie to the space possibly survive? “I consider myself a pro at user experience online,” Garry Kanfer said. Having little to no experience in the restaurant space but a wealth of knowledge in the digital realm, Garry quickly came to figure out that the only way to survive during the pandemic was to provide the same level of love, hospitality and product with Kissaki online as he had offered in person in the Lower East Side.Swiftly, Garry began ordering boxes online to perfect packaging his Omakase, offering the same sentiment as the décor of his physical space. He sourced fish from Japan and made an online ordering experience that was easy to navigate and fulfilling.“You need to think about the person that's actually your target audience,” notes Garry. “The people that you're trying to deliver the product to. How are they looking at it? What are they supposed to feel? What's the competitive analysis?”By thinking holistically about customer experience, margins, market research and doing the hard work of figuring it all out, Garry was able to thrive through the pandemic even while operating in an industry he was completely new to. “This is an opportunity,” says Garry Kanfer on this podcast episode about pivoting to delivery during the pandemic. “We're delivering the restaurant; how can we give that same experience to someone at home? It takes a lot of hustle. I went to Alibaba and found packaging companies. I did all the logistics myself. I had no experience on how to get products from China or through customs. I figured out all the logistics and I designed the box.”WHAT DID YOU LEARN from this interview? Let us know in the comments! https://restaurantinfluencers.mediaEPISODE LINKS:• Big Drop Inc - https://www.bigdropinc.com/• Kissaki - https://explorekissaki.com/• Video: Preparing Takeout Omakase - https://www.youtube.com/watch?v=bzhkSeA5qPwNOMINATE A RESTAURANT INFLUENCER — Do you know someone who is killing it on social media? Let us know by emailing influencers@calibbq.media or sending the @calibbqmedia team a DM on social media.SIGN UP – https://restaurantinfluencers.mediaSUBSCRIBE – https://www.entrepreneur.com/listen/restaurant-influencersABOUT RESTAURANT INFLUENCERS:Are you SICK and TIRED of scrolling through your social media feeds and not seeing your business anywhere?Welcome to the Restaurant Influencers podcast series, sponsored by Toast (@toasttab).Every week host Shawn P. Walchef (@shawnpwalchef) talks with leaders in restaurant and hospitality about their secrets to Smartphone Storytelling and how to show up and engage where customers are spending time online. The weekly digital series (audio, video, writing, images) is hosted by Cali BBQ Media Founder Shawn P. Walchef and presented by Entrepreneur Media (@entrepreneur), Yelp for Business (@yelp), and Cali BBQ Media (@calibbqmedia).• Entrepreneur - https://entreprenuer.com• Yelp for Business - https://biz.yelp.com• Cali BBQ Media - https://calibbq.mediahttps://restaurantinfluencers.media***SPONSORED BY TOAST:Restaurant Influencers is brought to you by Toast, the powerful restaurant point of sale and management system that helps restaurants improve operations, increase sales and create a better guest experience.Toast — Powering Successful RestaurantsLearn more at pos.toasttab.com

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Small Business Marketing

"Going Public" Livestream with Host and Creators [Video]

Check out our livestream chat with the host of our new show “Going Public” Lauren Simmons and the Executive Producers/Co-Creators Todd Goldberg and Darren Marble. They talk about the inspiration behind the show and what to expect from the rest of the season.Click-to-Invest - https://goingpublic.com/companiesDisclosures - https://goingpublic.com/disclosures#ClicktoInvest #THEIRJOURNEYYourdecisionTREBEL Offering Circular - https://bit.ly/3n6qmC4Hammitt Offering Circular - https://bit.ly/3FlhpvlNGT Academy Offering Circular - https://bit.ly/3oj8QKrProven Offering Circular - https://bit.ly/307MrY6

Small Business Marketing

How to Upsell and Make more Money in 2022? [Video]

In today's video, we gonna talk about how to upsell and make more money?Always be Closing with SalesmanX: https://salesmanx.com/A sure-shot way to start your agency: https://agencyactionplan.com/Upselling to current customers is the fastest way to increase your revenue. I talk to many people and they want a quick win. And I used to tell them to email their current customers and upsell them.Learn everything about cold emails in Cold Email University at: https://coldemailuniversity.com/Start selling on LinkedIn with LinkedInX at: http://linkedinx.com/Start selling to American clients and start earning American wages at: https://abamericanenglish.com/Start killing it on Twitter at: https://twitter10k.com/Get all the cold email scripts at: https://alexberman.gumroad.com/l/theinboxHow to Upsell and Make more Money?__Upselling is a sales strategy used to convince customers to buy more products — usually at a higher price point. Sellers that understand how to use upsells so that customers gladly increase their cart value are well on their way to increasing conversions and sales.00:00 Always be Closing01:51 How to Upsell and Make more Money?03:23 Right before a deal is singed03:35 Right after the deal is signed03:45 Right after a major win04:32 How to pitch for the upsell?#Sales #SalesManX #AlexBerman#IncreaseRevenue #b2b #leadgeneration/// MORE FROM ALEXSubscribe for more content like this: https://www.youtube.com/user/alxberman/// BUSINESS INQUIRIES: For sponsorships, you can reach us at: ABermanManagement@gmail.comAlex Berman,Cold Email,cold email university,sales,increase sales,increase revenue,upselling techniques,upselling and cross selling,upselling,sales techniques,salesmanX,alex berman cold email,alex berman sales,b2b,lead generation,When to upsell,sales training videos for beginners,make money online 2022,upselling and cross selling examples,how to sell,how to upsell,b2b lead generation,upselling and cross selling techniques