Digital Marketing

You Ask, I Answer: When to Switch to Google Analytics 4? – Christopher S. Penn [Video]

Cheap and easy Video Content Marketing

You Ask, I Answer: When to Switch to Google Analytics 4?

Brian asks, “When should a company really consider shifting over to Google Analytics 4?”

Interestingly, reports from Reddit say people setting up new properties are not given an option for GA 3 (aka Universal Analytics, it is available as an ‘advanced’ option) so we’re already seeing Google pushing hard for GA 4 adoption.

You should deploy it as soon as possible to begin collecting data in parallel with your existing Universal Analytics properties. You should also consider setting up a training property you can muck around with.

You should begin using it as the standard of measurement once you can replicate everything that mattered to you in GA 3. That will take some time as the configuration and setup to do so will take a little while. This also requires proficiency with Google Tag Manager and Google Data Studio.

Everyone who works on the affected team should take and pass …

Watch/Read More

Digital Marketing

Events: Facebook series #FunLaban, catch Wil Dasovich, Drew and Iya Arellano, Erwan Heussaff and more in a 2-day virtual event [Video]

MANILA, PHILIPPINES Facebook is bringing together inspiring celebrities and content creators for #FunLabana 2-day virtual event to help motivate you to keep fighting the good fight as we navigate the new normal. A play on the words fun and laban, the video series on Facebook Watch highlights Filipino values of being high-spirited and fierce even in the face of adversity and challenges.