Digital Marketing

You Ask, I Answer: Understanding BERT’s Role in SEO? – Christopher S. Penn [Video]

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You Ask, I Answer: Understanding BERT's Role in SEO?

Tara asks, “With the confirmation of BERT’s role in search ranking as Google DeepRank, could you explain more what this means?”

BERT is a model, which is like saying it’s a blender or a frying pan. It’s how BERT is used that impacts our understanding of its SEO impact.

BERT is great at:
– classification of text
– named entity recognition
– question answering
– concept and text extraction
– understanding complete text context

Based on those capabilities, how do these impact search, and how is it likely being fine-tuned? For that we turn to the Search Quality Rating Guidelines, aka at least part of the fine-tuning/training data set, along with user behaviors in production.

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Digital Marketing

EAT and the QRG - Whiteboard Friday [Video]

EAT — also known as Expertise, Authoritativeness, and Trustworthiness — is a big deal when it comes to Google's algorithms. But what exactly does this acronym entail, and why does it matter to your everyday work? In this bite-sized version of her full MozCon 2019 presentation, Marie Haynes describes exactly what E-A-T means and how it could have a make-or-break effect on your site.EAT and the QRG - Whiteboard Friday*************************************** Additional Moz Resources: Beginner's Guide to SEO The Keyword Research Master Guide Moz Pro Free Trial Check out Moz Local about STAT*************************************** STAY IN TOUCH: Moz