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You Ask, I Answer: Interpreting Google Analytics 4 Data? – Christopher S. Penn [Video]

You Ask, I Answer: Interpreting Google Analytics 4 Data?

Ivelina asks, “I can’t find anything in the new GA4. So what if you are not that good at reading raw data?”

You’re not alone. Many, many people are having trouble, and it’s because of the change in mindset about how Google Analytics 4 collects data. When you compare the two side by side, GA4 appears to be missing a lot more, and that’s because they’ve made the application a lot more flexible. The tradeoff is that understanding your configuration is now uniquely up to you. Be sure you’re using it for what it’s intended for: analysis, not reporting.

That’s the key mindshift to understand: Google Analytics is no longer a reporting tool. That’s Data Studio’s role.

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