Alessandra asks, “I am running a Google Ads campaign for a customer, but results are not showing (yet). The conversions are few, thought CTR is over 7%.
Besides analyzing ads, keywords and landing pages, what “business” considerations can I make to the client to convince him that it’s worthwhile to continue to invest in ads? What can he learn for his business from the results of the campaign?”
How far down the marketing operations funnel can you see? Leads generated? Shopping carts filled? One of the challenges of ads is the potential disconnect once someone arrives on site – that’s where Bob Stone’s 1968 direct marketing framework helps lend a hand.
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