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Digital Marketing

You Ask, I Answer: Impact of Google Ads? – Christopher S. Penn [Video]

Cheap and easy Video Content Marketing

You Ask, I Answer: Impact of Google Ads?

Alessandra asks, “I am running a Google Ads campaign for a customer, but results are not showing (yet). The conversions are few, thought CTR is over 7%.
Besides analyzing ads, keywords and landing pages, what “business” considerations can I make to the client to convince him that it’s worthwhile to continue to invest in ads? What can he learn for his business from the results of the campaign?”

How far down the marketing operations funnel can you see? Leads generated? Shopping carts filled? One of the challenges of ads is the potential disconnect once someone arrives on site – that’s where Bob Stone’s 1968 direct marketing framework helps lend a hand.

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Categories
Digital Marketing

NEW: Host a Personal Fundraiser on Instagram! [Video]

Have you heard? There’s a new way to fundraise on Instagram and it’s perfect for creators and small businesses!  Instagram’s latest feature is a response to the rise of fundraisers to support businesses during the COVID-19 pandemic. And with the ability to create personal fundraisers on Facebook already available, it’s a logical next step. In […]