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You Ask, I Answer: How to Set Up Tags, Triggers, and Goals in Google Analytics 4? – Christopher S. Penn [Video]

Cheap and easy Video Content Marketing

You Ask, I Answer: How to Set Up Tags, Triggers, and Goals in Google Analytics 4?

Tara asks, “It seems pretty quick and simple to set up GA4, but do I need to set up all of the different triggers in the Tag Manager separately? Or can I just set up one Tag with all of the triggers?”

Google Analytics 4 relies much more heavily on Google Tag Manager than GA 3 did. To answer this question, we need to clarify the roles of each piece of Tag Manager.

A tag is the thing GTM does.
A trigger is the thing GTM listens for.
A variable is data GTM does something with.

Goal configuration for Google Analytics 4 has now moved largely into Google Tag Manager. Watch the video for a complete walkthrough.

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Digital Marketing

Events: Facebook series #FunLaban, catch Wil Dasovich, Drew and Iya Arellano, Erwan Heussaff and more in a 2-day virtual event [Video]

MANILA, PHILIPPINES Facebook is bringing together inspiring celebrities and content creators for #FunLabana 2-day virtual event to help motivate you to keep fighting the good fight as we navigate the new normal. A play on the words fun and laban, the video series on Facebook Watch highlights Filipino values of being high-spirited and fierce even in the face of adversity and challenges.