Jim asks, “We’ve actually gotten pushback internally for using GA because of data privacy. Ever come across this?”
Plenty of times. There are situations in which Google Analytics would not meet regulatory requirements. Google Analytics is not HIPAA compliant; the only industry certification for security it possesses is ISO 27001. And while no PII/SPI/PHI is ever supposed to be in GA, we know it happens. So best practice, if you are working in an environment that mandates a certification GA doesn’t have (like TS/SCI), you have to use something else.
Watch the video for a discussion of options.
Can’t see anything? Watch it on YouTube here.
Listen to the audio here: