Digital Marketing

You Ask, I Answer: Google Analytics and Data Privacy? – Christopher S. Penn [Video]

You Ask, I Answer: Google Analytics and Data Privacy?

Jim asks, “We’ve actually gotten pushback internally for using GA because of data privacy. Ever come across this?”

Plenty of times. There are situations in which Google Analytics would not meet regulatory requirements. Google Analytics is not HIPAA compliant; the only industry certification for security it possesses is ISO 27001. And while no PII/SPI/PHI is ever supposed to be in GA, we know it happens. So best practice, if you are working in an environment that mandates a certification GA doesn’t have (like TS/SCI), you have to use something else.

Watch the video for a discussion of options.

Can’t see anything? Watch it on YouTube here.

Listen to the audio here:

Download the MP3 audio here.

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Digital Marketing

Empathetic Marketing with Guest Janet Mesh 12/02 by Women Entrepreneurs Extraordinaire [Video]

Join the Brain Lady as she talks with Janet Mesh, founder of Aimtel, on the intriguing topic of empathetic marketing. Janet has built her wildly successful online marketing agency by focusing on one key element: empathetic marketing. To market empathetically means to be your consumer; to put yourself as the marketer, in the bodies of your target audience to experience, think and feel how they would. Empathetic marketing is all about true connection. Make sure to check out Janet's complimentary gift for our listeners: Connect with Janet and Aimtal: Online: Linkedin: Twitter: Instagram: Facebook: Are you a female entrepreneur who would like to join our amazing group of ladies and be featured on the Women Entrepreneurs Extraordinaire show? Reach out to our group liaison Kelli Cooper at to apply. Or are you an expert in your field and would like to be one of our Expert Member Resources? Then reach out to Julie Anderson for more information at Join our Facebook group and like the page to stay connected with all the exciting announcements and the incredible women in our group. Page: Group: