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You Ask, I Answer: Google Analytics 4 Long-Term Benefits? – Christopher S. Penn [Video]

Cheap and easy Video Content Marketing

You Ask, I Answer: Google Analytics 4 Long-Term Benefits?

Tanner asks, “Can you explain why Google Analytics 4 is supposedly going to be better in the long run?”

Three major benefits that will take time to see the value:

  • The event model gives us much more granularity with our data.
  • BigQuery for all gives us the ability to create much more advanced attribution models and our own ‘secret sauce’ for unlocking the value of our data.
  • Improved cross-device tracking, especially if you have a mobile app.

Watch the video for an explanation of how this benefits you.

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MANILA, PHILIPPINES Facebook is bringing together inspiring celebrities and content creators for #FunLabana 2-day virtual event to help motivate you to keep fighting the good fight as we navigate the new normal. A play on the words fun and laban, the video series on Facebook Watch highlights Filipino values of being high-spirited and fierce even in the face of adversity and challenges.