Tanner asks, “Can you explain why Google Analytics 4 is supposedly going to be better in the long run?”
Three major benefits that will take time to see the value:
- The event model gives us much more granularity with our data.
- BigQuery for all gives us the ability to create much more advanced attribution models and our own ‘secret sauce’ for unlocking the value of our data.
- Improved cross-device tracking, especially if you have a mobile app.
Watch the video for an explanation of how this benefits you.
Can’t see anything? Watch it on YouTube here.
Listen to the audio here: