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Digital Marketing

You Ask, I Answer: B2B Marketing Lead Tracking with Google Analytics? – Christopher S. Penn [Video]

You Ask, I Answer: B2B Marketing Lead Tracking with Google Analytics?

Anonymous asks, “In B2B marketing, how do I track a lead from a paid ad to a conversion?”

The process requires great Google Analytics setup and tagging, nothing more, at least to the point of conversion. To the point of sale, that requires a good CRM and potentially a marketing automation system.

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In today’s episode, anonymous asks, in B2B, how do …

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