Welcome to Beyond the Build, a new series from Shopify where we share stories behind the Shopify ecosystem, a platform where founders, developers, and innovators come to build for more than 1.7 million merchants worldwide.
In this episode, host Fatima Yusuf sits down with Tomer Tagrin, the co-founder and CEO of Yotpo.
Yotpo is an ecommerce marketing platform with advanced solutions for customer reviews, visual marketing, loyalty referrals, and SMS. In 10 years, Yotpo has grown to over 450 employees, over 30,000 customers, over 500 partners and alliances worldwide. They just recently raised $200 million in funding, and are now valued at over $1.4 billion.
In this interview, Tagrin explains how building Yotpo, developing new products, and making strategic acquisitions, all started from one misleading review—and how their culture and vision kept taking Yotpo to new heights.
Fatima: Right before this interview you said to me: "Yes, we're at a $1.4 billion valuation, but we're …