The once exclusive Israeli Unicorn club continues to grow. This time Yotpo – an eCommerce marketing platform – joins the ranks with a massive funding round and a $1.4 billion valuation. The Israeli startup scores $230 million in Series F funding from Bessemer and Tiger Global, with a secondary component allowing existing investors and employees to realize options in the company. Also participating in the round were existing investors Claltech Investment, Coin Ventures, Hanaco, Vertex Ventures, Vintage Investment Partners, among others.
$300M in 6 months
Yotpo’s data-backed platform provides loyalty, SMS Marketing, reviews, and more, empowering brands to create smarter, higher-converting experiences that spark and sustain customer relationships. Over the past two years, Yotpo has made a few powerful acquisitions that have added to their arsenal of skills. In 2018, the company acquired Swell Rewards, which added a platform where customers could build referral and loyalty programs.
At the beginning of last year, Yotpo purchased …