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Ecommerce

Yotpo goes full Unicorn & Fireblocks scores giant Series C as crypto rises again [Video]

The once exclusive Israeli Unicorn club continues to grow. This time Yotpo – an eCommerce marketing platform – joins the ranks with a massive funding round and a $1.4 billion valuation. The Israeli startup scores $230 million in Series F funding from Bessemer and Tiger Global, with a secondary component allowing existing investors and employees to realize options in the company. Also participating in the round were existing investors Claltech Investment, Coin Ventures, Hanaco, Vertex Ventures, Vintage Investment Partners, among others.

$300M in 6 months

Yotpo’s data-backed platform provides loyalty, SMS Marketing, reviews, and more, empowering brands to create smarter, higher-converting experiences that spark and sustain customer relationships. Over the past two years, Yotpo has made a few powerful acquisitions that have added to their arsenal of skills. In 2018, the company acquired Swell Rewards, which added a platform where customers could build referral and loyalty programs.

At the beginning of last year, Yotpo purchased …

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Ecommerce

Hoddie for girls online shopping [Video]

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Categories
Ecommerce

Fundamentals of Link Building for Ecommerce & Affiliate Sites in 2021 [Video]

Looking to boost your ecommerce and affiliate site’s search visibility in 2021? Start building links to your category, product and affiliate review pages.Register now for the next sponsored Search Engine Journal webinar. Kevin Rowe, Founder of PureLinq, reveals the fundamentals of link building for ecommerce and affiliate sites in 2021. In this presentation, you will learn:- How to properly vet site quality to maximize the impact of your link building efforts.- How to select ecommerce or affiliate pages for link building based on analysis.- Details on how to secure links to product category or review pages with the most effective link building strategy – unlinked brand mentions.Prospecting and securing critical category or commercial page links play a major role in driving rankings in competitive fields. Rowe, who has built link building campaigns for Fortune 500 companies, luxury hospitality brands, a large variety of affiliate sites, and ecommerce clients, shares tips to make the process less tedious and more efficient.