The creative project “Not in Milano” shows the city as the ideal destination for business tourism, where the work sphere and high quality of life go hand in hand.
The pandemic has had a negative effect on many sectors, including business-related tourism. With three-quarters of the Milanese and Lombard population already vaccinated, Milan – which continues to closely monitor the international health situation – has reopened and is experiencing a renaissance, as tourists resume travelling for business and pleasure.
To support this return to international travel, Milano & Partners and YesMilano, together with We Are Social Italy, have launched a new international campaign, Not in Milano, which aims to promote the city as the ideal destination for business trips – able to offer the perfect balance between work and leisure – through digital out-of-home billboard advertising in London and Milan. The project also includes a social-first digital campaign that will …