By: Paul Hickey, Founder/CEO
WordPress started as a blogging platform, but now hosts more than 70 million websites, and is the most used content management system (CMS) in the world.
It has become one of the top marketing engines, and when integrated properly with other free marketing tools like Mailchimp (an email marketing platform) and WordPress plug-ins like WooCommerce (for eCommerce), your website can become a full business, complete with an integrated marketing CRM and optimized shopping cart with physical and virtual products.
This video features a WordPress Plug-in, Mailchimp for WooCommerce.
The Mailchimp for WooCommerce WordPress Plug-in integrates with your Mailchimp account, giving you the ability to:
– Sync to your Audience in Mailchimp with purchase data.
– Sync new subscribers to your Audience when they create an account and opt-in.
– Set up marketing automations to remind customers about items they left in their cart or viewed on your site, win back lapsed customers, and follow up post-purchase. (Now available …