In this session, Liat Karpel Gurwicz, Head of Wix eCommerce Marketing, talks us through The Math and Art of Optimizing Customer Lifetime Value. Learn the math of calculating customer lifetime value for your eCommerce business and the art of using customer lifetime value to inform your marketing strategies, retain loyal customers and increase your sales.
Learn more about Wix eCommerce School:
About Wix eCommerce:
The Wix eCommerce platform provides businesses with all the professional tools and services they need to sell online and in-store. Build your eCommerce business and sell on multiple sales channels, including web and mobile storefronts, social media channels, online marketplaces and physical retail locations. Manage and track everything with an advanced, integrated dashboard: from inventory, orders and fulfillment to payment and brand marketing. Join over 600,000 stores worldwide—run and scale your eCommerce business on Wix.