With news of a Covid-19 vaccine bringing hope worldwide for an eventual end to the pandemic that’s left a trail of destruction across 2020, many workers are eager to continue working remotely. With a recent McKinsey & Company study suggesting that one-third of Europe’s major economies could continue their remote work, it may be time for marketers to consider their omnichannel marketing approach.
While some bosses may be reluctant to allow their employees to work from home (WFH) when it becomes safe to return to office commutes, research indicates that many employers are seeing improvements in the productivity of staff while they WFH.
Major European economies have seen significant rises in remote work as Covid became increasingly prevalent. The UK, Germany, France and Spain were among the global leaders when it came to WFH, with potentially as much as 46 percent of workers going remote.
According to Harvard Business Review, the vast majority of countries that display the …