Employee advocacy is one of the developing themes this year on social media, so how can we leverage our staff base to amplify and advocate for our policies, for our positions and for the decisions we are taking?
Did you know that when a member of staff actually publishes content it has six times more resonance than a corporate message.
It's really time that we began to empower and encourage our employees to be that subject matter voice that they are within the organisation and indeed very often that they are in traditional media.
The public like to hear from a diverse range of voices, they want to hear a number of opinions in order to make an informed decision.
Whether it's to vote for a political party or a politician, or whether it's to, in the case of 2021, to take the Covid-19 vaccine.
You have the subject matter …