Whenever you Google terms like hotels, you may end up seeing sites like hotels.com at the top. And this may make you think that, “Hey, I need to go out there “and spend a ton of money to buy one of these “exact match domains where the exact keyword “that I want to rank for is the domain name.”
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Well, hotels.com is a little bit of an anomaly and most of us, including me, we can’t replicate that because we just don’t have enough money. If you go to hotels.com, you’ll quickly see it’s a very large corporation. They run tons and tons of caveats. They’re owned by Expedia Group, which is a multi-billion dollar publicly traded company.
So, yes, hotels.com is able to rank really well because they have the exact match domain name, but they’ve also created a brand around hotels.com. And here’s what I mean by …