We recently released what I call a ‘Hero Video’ for my company InboxDone.com. Here it is:
We made two versions, a short and longer one (the above is the short version).
To make this video we hired a video crew to visit our client Kyle who owns an e-bike e-commerce business, Bolton E-Bikes.
Jessica, our Inbox Manager, was scheduled to come visit Kyle so she could get some hands-on experience with the bikes. Typically our staff do not meet their clients in person, but in this case Kyle wanted Jessica to really know the products she was helping provide customer support for. We took advantage of this face-to-face opportunity to make the video.
The Hero Video Effect
A video like this can be used for advertising. I’ve already tested ours for some YouTube ads and will continue to use it and slices of it in our marketing campaigns on social media, but that’s not the …