Countless companies tend to recycle their digital marketing strategy from the previous year without updating it according to the latest online trends. This can result in a stale, predictable approach to digital marketing, PPC and retargeting. Not only that, but it could also lead to a decrease in the success of your online marketing efforts. Here’s why and how to rethink your digital marketing strategy for 2019:
As every digital marketing agency worth its salt knows, your digital marketing strategy means nothing if you haven’t clearly defined your objectives! Needless to say, objectives change from year to year. So before you change anything else, be sure to revisit this section of your plan and think carefully about what you would like to have achieved by this time next year.
Are you focusing most of your attention on SEO and your company’s website? While this is indeed very important, you will …