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Ecommerce

Why You Can’t Always Trust Online Product Reviews [Video]

Cheap and easy Video Content Marketing

Online shopping is often fraught with uncertainly. It might be Robert Downey Jr when you see the photos but you might end up getting Jeffery Dean Morgan instead. But these days, online retailers usually have rating and review systems so real people can leave their impressions on the quality of products. Hearing somebody else’s verdict on online goods — if it’s positive — has the power to put your mind at ease and hit the “buy” button. But perhaps you shouldn’t so readily trust the opinions of strangers when you shop online. Here’s why.

Title photo made using jesadaphorn (Shutterstock). Additional photos by Linda Tanner and Yi Chen.

Word of mouth is a powerful marketing tool and online retailers know this. Because nothing closes the deal for an online purchase like glowing recommendations from a number of positive reviewers. Some people may even be willing to pay a bit extra for a product that is rated higher …

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Ecommerce

SOLYSTIC S.A.S. - Parcel and Postal Technology International [Video]

SOLYSTIC is a global leading provider for end-to-end automation of logistics process for postal, Express & Parcels, e-commerce and retail industries. We have a strong legacy and broad capabilities in logistics process design and organization, program management, material handling, real-time image and data processing, mobile robotics, lifecycle services and digital twin data modelling.