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Ecommerce

Why Wayfair is Collaborating With Competitors to Advance 3D Technology [Video]

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In episode 266 of Total Retail Talks, Joe Keenan interviews Shrenik Sadalgi, director of research and development at Wayfair, and chair of the Khronos 3D Commerce Working Group. Listen in as Sadalgi discusses why he thinks 3D content has yet to gain widespread adoption among retailers, how consumers aren't yet used to interacting with 3D content on a regular basis, and how retailers can leverage this technology during this time of increased e-commerce activity.

Sadalgi shares how Wayfair has teamed with other leading retailers to join the Khronos 3D Commerce Working Group, a collaborative initiative working to create a set of guidelines for 3D, augmented reality, and virtual reality experiences, as well as what Wayfair hopes to gain from participating in this initiative. Sadalgi explains how Wayfair is already using 3D content, potential new use cases for the technology, and how the online retailer is tracking the effectiveness of its 3D technology in the consumer shopping journey. …

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Categories
Ecommerce

Shopify soars as pandemic pushes more businesses to e-commerce [Video]

The Ottawa headquarters of Canadian e-commerce company Shopify is pictured on Wednesday, May 29, 2019. The Canadian Press The rush of small businesses into e-commerce during the pandemic helped Shopify Inc.‘s revenue double last quarter as its shares continued to soar upward, weeks after becoming Canada’s most valuable company. Revenue for the quarter ending June […]