In this blog I'm going to share with you why you need to in-source your story and in-source your social media.
Many organisations outsource social media management, content creation and social media advertising, and that's absolutely okay.
I get it.
You don't have the skills.
You don't have the capacity.
But you possibly have the budget.
However I have a different view.
Let me flip that strategy on its head and just for a couple of minutes hear me out.
When you're explaining what the public want and the story that you have to tell to somebody else, sometimes it gets lost in translation.
Maybe they miss tone, they miss policy or political nuances and maybe they miss the impact of what the people will receive on the other side of that content.
I really believe that if you want to tell stories that resonate on social media to increase your engagement rate, you need to in-source your storytelling.
All of the other …