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Social Media Marketing

Why The Public Sector Need To In-source Social Media [Video]

In this blog I'm going to share with you why you need to in-source your story and in-source your social media. 

Many organisations outsource social media management, content creation and social media advertising, and that's absolutely okay. 

I get it. 

You don't have the skills. 

You don't have the capacity. 

But you possibly have the budget. 

However I have a different view. 

Let me flip that strategy on its head and just for a couple of minutes hear me out. 

When you're explaining what the public want and the story that you have to tell to somebody else, sometimes it gets lost in translation. 

Maybe they miss tone, they miss policy or political nuances and maybe they miss the impact of what the people will receive on the other side of that content. 

I really believe that if you want to tell stories that resonate on social media to increase your engagement rate, you need to in-source your storytelling. 

All of the other …

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Categories
Social Media Marketing

Book Club Discussion the 12-Month Digital Marketing Planner by Brandon Breshears Aviation Business Consultants [Video]

Not one of our best technically-produced episodes, and a great example of things we need to fix when we take our "show on the road!" John, Mickey and Paula discuss the 12 Month Digital Marketing Planner by Brandon Breshears, planners in general, and general craziness. https://www.youtube.com/watch?v=UuCVKzzmvAM