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Social Media Marketing

Why the phasing out of third-party cookies will see digital marketing become more collaborative [Video]

If 2020 was a year of rapid change for the digital marketing landscape, 2021 must be one of transformation. The events of the last year or so, from the deprecation of third-party cookies to the announcement of changes to Apple’s IDFA, have deeply impacted the way much of digital marketing works, but rather than worrying about these changes, we should ask ourselves how we can move forward in a way which puts consumers first and creates a better adtech ecosystem for everyone.

Although third-party cookies underpin so much of digital marketing activity, they are fundamentally flawed, and have long been this way. Third-party cookies were not necessarily designed to be consumer first, and in combination with the fact they are tied to devices, rather than people, making it harder to target consumers precisely or across devices, it has long been time for a better way forward.

If we want to …

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Social Media Marketing

B2B Marketing Exchange Keynote Highlights [Video]

Highlights from Greg Verdino's keynote at the 2021 B2B Marketing Exchange: Next Level ABM virtual conference. microMARKETING and account-based marketing.