Nearly 4 billion people are on social media around the world, so it makes sense that brands are turning to social media as a core part of their digital marketing strategies.
But a recent survey shows that CEOs are not convinced that social media is gleaning the results their companies need, and marketers are often left frustrated trying to demonstrate its effectiveness with metrics like followers, impressions, and sentiment (really?).
So is social media an effective digital marketing strategy or not? The answer: it can be, but not on its own. To really be effective, brands need to implement a strong content marketing strategy to serve as the foundation, and integrate social media as a complementary tool for amplifying their message.
- While CEOs believe that social media is effective for building reputation, the majority feel that it is not effective at driving results that matter: conversions and sales. (I agree!)
- More than 90% of …