In its Christmas 2020 advertising, retailer Very encourages us to embrace every single moment. Meanwhile, SodaStream has recruited Snoop Dog for its latest campaign to extol the virtues of back-to-basics pleasures – like home baking and a family meal.
All around us, people are placing growing emphasis on the simple things. And in social media, too, this is a major trend for 2021, following a reprioritisation by social media users caused by Covid-19.
The coronavirus pandemic has disrupted everything – from daily behaviours and routines to long term planning and ambitions – and people’s wants and needs, along with how they satisfy them, have changed fundamentally, too.
In the early months of the crisis, consumers’ re-prioritisation led some observers to speculate they had become less materialistic, less possessions-orientated, less status-driven. There were reports of luxury and non-necessity brands slashing forecasts and scaling back ambitions.
As the year approaches its end, other evidence suggests that in the face of global recession and delayed recovery, …