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Why People Are Staying Away from Storefront Businesses – Ecommerce [Video]

Featured image by dixoncain from Pixabay 

One of the biggest shopping trends in recent years has been the rapid switch away from storefront businesses to online retailers.

The trend has been worrying for many brick-and-mortar business owners, as the lack of customers is hurting their sales and forcing closures.

So why are online retailers dominating the eCommerce vs. retail stores battle? Why are stores with physical locations struggling so badly? Here’s why people are staying away from storefront businesses.

Storefront Businesses Offer Less Convenience

Perhaps the biggest reason why people are staying away from traditional storefront businesses is due to the convenience that online shopping offers.

The truth is, going to a storefront business is extremely inconvenient compared to shopping online. Customers can go to an online retailer from the comfort of their home and instantly search for any product they want.

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Alternatively, if a customer wants to shop at a …

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American entrepreneur Rachel Tipograph is the co-founder of MikMak, one of the fastest-growing woman-led startups of 2020-21.