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Social Media Marketing

Why ‘No Comment’ Can Spark A Social Media PR Crisis [Video]

In this blog I'm going to share with you my thoughts on 'no comment'. 

I began my career as a broadcast journalist and often I heard that phrase 'no comment' from press and media relations pros who were working in government and public sector. 

I always felt that obviously I didn't get my response, but I always felt that there should always be a comment to make because you're operating in the public interest. 

Fast forward 20 years, and we're now living in the age of social media which is mainstream media. 

And I can tell you that no comment is certainly not going to wash today. 

But there are still some agencies who are continuing to use it. 

So let me take a few steps back and maybe think about from the public perspective what no comment means. 

No comment might mean that you don't want to talk about …

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Categories
Social Media Marketing

How are Rich Media Ads Different from Other Ad Formats? [Video]

If you're looking into different ad formats to kick your advertising initiatives into high-gears, then you want to take a look at rich media ads. They are a type of digital advertisement that includes engaging features that encourage users to interact with the content. Check out this article to learn more about them!If you're looking into different ad formats to kick your advertising initiatives into high-gears, then you want to take a look at rich media ads. They are a type of digital advertisement that includes engaging features that encourage users to interact with the content. Check out this article to learn more about them!

Categories
Social Media Marketing

Are your posts not seen? Well, I have news for you…It’s not the algorithm.It’s your content and engagement.That’s it.This video is a REAL conversation I had with a business owner…and I want to share it so we have an open and *honest* conversation.Content creation doesn’t have to be hard.If our posts focus on our followers (not always on our business), engagement will follow.If this post resonated, let’s engage!Leave a comment and I’ll do my best to respond so we can get to know each other better