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Digital Marketing

Why Marketers Should Always Use The Google URL Builder Tool [Video]

During our Data Driven Academy Google Analytics 101 class, we thought it would be a good idea to explain the importance of using the Google URL Builder Tool when posting to all social media posts – especially paid ads.

The reason being, it automatically integrates with Google Analytics without you having to do anything, to show exactly which posts (and post types – if you plan smart enough) drive the most traffic and conversions to your website, and which don't.

So, as data driven marketing decisions go, it doesn't get much better than this.

For strategies, watch the video. For the resources, please view the full PDF link of the presentation and the Google URL Builder Tool itself below…

Paul Hickey, Founder / CEO / Lead Strategist at Data Driven Design, LLC and founder of The Voice Event, and The Voice Designer, has created and grown businesses via digital strategy and internet marketing for more than 15 …

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Digital Marketing

Why You Shouldn't Put Links In Your LinkedIn Posts [Video]

You may also like 0 Comments Join the conversation Your email address will not be published. Required fields are marked * Mandy McEwen Mandy McEwen is the Founder and CEO of Mod Girl Marketing. She was named a top 24 B2B marketer by LinkedIn, listed by Search Engine Journal as a top 12 SEO expert, […]

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Digital Marketing

Google is commemorating the 20th anniversary of the “Cha-Cha Slide” with a unique Easter egg that literally gets the search results moving. Searching for “Cha-Cha Slide” will now bring up a knowledge panel with a sparkling microphone icon. Unless you're ready to dance, please do not search for [cha cha slide] and click on the […]